Phase 3 · Brand & Authority Building · Trust Before Transaction
Industry Body & Association Leadership
The people who shape the standards, the regulations, and the conversations in your industry are the people on the committees and councils of the bodies that govern it. Are you one of them?
Industry body and association leadership is the strategic participation in the institutions — trade associations, professional bodies, standards committees, advisory councils, and working groups — that define the norms, influence the regulation, and shape the discourse of your category. We identify the right bodies, design the participation strategy, support the application and appointment process, and maximise the commercial and reputational value of every position held.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business watching competitors shape industry standards while it observes from the outside
The trade association working group is designing the new industry standards. The businesses represented at the table are shaping the requirements that will either favour or disadvantage your model. Your absence from that conversation is not neutral — it is a disadvantage.
Scenario 2
The founder who should be on advisory councils but has never been asked
The expertise and experience the founder holds would make them a valuable voice on any number of industry bodies and government advisory panels. But nobody has been asked because nobody has positioned them, approached the right contacts, or made the case for their participation.
Scenario 3
The business seeking to move from market participant to market shaper
The current position is that of a business operating within the rules others have made. The next level of positioning — as a category leader rather than a category member — requires active involvement in the institutions that make those rules.
The Impact It Creates
The Moment You Will Feel the Difference.
Influence over the standards, regulations, and norms that shape the competitive environment
Authority position enhanced through formal institutional roles and titles
Network access to the most influential people in the category through shared governance
Brand credibility multiplied by association with the bodies buyers and regulators respect
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Industry body landscape mapping — relevant associations, councils, and committees
- Participation strategy — which bodies to target, at what level, and in what role
- Application and appointment support for target positions
- Participation value framework — how to extract maximum value from each role
- Contribution calendar — committee attendance, working group deliverables, speaking contributions
- Institutional relationship management framework
The Outcome
Where You Will Be on the Other Side.
The business and its leadership hold formal positions in the institutions that matter most to the category — shaping the conversations, influencing the standards, and building the relationships that define category leadership.
Primary Focus
Securing and maximising the commercial and reputational value of leadership positions within industry bodies, trade associations, and professional institutions.
KPI Measurement
- Industry body positions held
- Working group and committee participation rate
- Standards or policy contributions attributed to participation
- Relationship quality with industry influencers
- Brand association strength with respected institutions
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The most influential people in any industry are not just the most successful businesses — they are the ones who show up in the rooms where the rules are made. We get you into those rooms.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3