Phase 3 · Brand & Authority Building · Trust Before Transaction
LinkedIn Authority Programme
LinkedIn is the only social platform where your buyers go specifically to make professional decisions. Most businesses are on it. Very few are using it to build genuine authority.
LinkedIn Authority Programme is the structured development of a business and its leadership team's LinkedIn presence — turning profiles, company pages, and content into a sustained authority-building engine that reaches decision-makers, generates inbound enquiries, and builds the professional reputation that precedes every commercial conversation. We design the strategy, create the content, and manage the cadence that makes LinkedIn a genuine commercial asset.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder who knows LinkedIn is important but posts sporadically and inconsistently
The strategy is to post when inspiration strikes — which means the presence is erratic, the audience never grows, and LinkedIn is contributing nothing measurable to the pipeline.
Scenario 2
The business with an active company page that gets minimal organic reach
Company page posts reach a fraction of the followers — because LinkedIn prioritises personal profiles over company pages in its algorithm. The company page strategy is working against the platform's commercial logic.
Scenario 3
The professional services firm whose leadership team has inconsistent LinkedIn presence
Some partners are active and generating visible authority. Others have profiles that have not been updated in years. The aggregate perception of the firm on LinkedIn is weaker than the quality of the team it represents.
The Impact It Creates
The Moment You Will Feel the Difference.
Leadership team known and followed by decision-makers in target buyer communities
Content strategy that builds consistent reach without requiring daily effort
Inbound connection requests and enquiries from warm, relevant audiences
Company page positioned as a credible content hub that supports individual authority
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- LinkedIn audit — profiles, company page, content, and audience assessment
- Authority positioning strategy for key individuals and the company page
- Profile optimisation — headline, about, experience, and featured content
- Content pillar framework and 90-day content calendar
- Engagement strategy — how to build reach without relying on the algorithm alone
- LinkedIn performance measurement framework
The Outcome
Where You Will Be on the Other Side.
The business and its leadership are known, followed, and respected on the platform where B2B decisions are made — generating consistent inbound connection, conversation, and commercial interest from the right professional audiences.
Primary Focus
Building LinkedIn authority for business leaders and the company page through strategy, optimised profiles, and a consistent content programme that reaches decision-makers.
KPI Measurement
- Follower growth rate for individuals and company page
- Content reach and engagement rate
- Inbound connection requests from target audience
- LinkedIn-attributed pipeline
- Profile search appearances per week
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“LinkedIn authority is not built in a day — but it compounds every day it is worked on. We design the programme that makes that compounding happen faster and more strategically than going it alone.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3