Phase 3 · Brand & Authority Building · Trust Before Transaction
Media Visibility
Buyers shortlist suppliers they have heard of · and they only hear of the ones who have engineered to be heard.
Media visibility is the structured presence across the publications, podcasts, and platforms your buyers actually consume. We engineer the placements, the relationships, and the cadence so visibility becomes a system rather than a string of lucky breaks.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup that buyers have never heard of
Your sales cycle is twice as long as it needs to be because every prospect is starting from 'never heard of you.' Media visibility shortens that gap dramatically · but only if you build it.
Scenario 2
The SME absent from industry media
Trade publications, industry podcasts, and sector events all feature your competitors. Your business is excellent and invisible · and the gap is starting to cost real revenue.
Scenario 3
The enterprise with patchy national presence
You appear in major media occasionally · but without strategy, frequency, or message control. The visibility is happening to you rather than being built by you.
The Impact It Creates
The Moment You Will Feel the Difference.
Buyers recognise you before they meet you
Sales cycles shorten because credibility precedes the conversation
Inbound enquiries rise as visibility compounds
Talent attraction improves · people want to join companies they have heard of
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Media visibility strategy
- Target publication, podcast, and platform map
- Pitch and outreach programme
- Spokesperson preparation and media training
- Visibility tracking and reporting
- Compound visibility programme · earned, owned, partner channels
The Outcome
Where You Will Be on the Other Side.
Your business is seen, regularly, in the places your buyers spend time. The compounding visibility makes every other commercial activity easier · sales, hiring, partnerships, fundraising. Recognition becomes an unspoken advantage.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Visibility is the closest thing to a commercial superpower a business can engineer. Done well, it makes every other conversation 30% easier · forever. Done not at all, it leaves every conversation starting from zero.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3