Phase 3 · Brand & Authority Building · Trust Before Transaction
Social Proof
Your buyer believes other buyers more than they believe you · always have, always will. The question is whether you have organised that belief into an asset.
Social proof is the structured collection, organisation, and deployment of the testimonials, case studies, reviews, and endorsements that convince a sceptical buyer that you can do what you say. We build the social proof machine so every conversation is supported by evidence.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with no proof to show
You have happy customers · but nothing in writing. Every prospect has to take you on faith, which means every prospect that does not know you personally is harder to convert.
Scenario 2
The SME with proof scattered everywhere
Testimonials are buried in email threads, case studies were started and abandoned, reviews live on multiple platforms. The proof exists; nobody can use it.
Scenario 3
The enterprise with outdated proof
Your social proof is from three years ago, three sectors away, and three offers ago. The case studies do not match what you sell today.
The Impact It Creates
The Moment You Will Feel the Difference.
Every sales conversation supported by relevant, recent proof
Conversion rates lift because the buyer's scepticism is met with evidence
Marketing creative has fresh, credible, named-customer assets
The library of proof compounds quarter over quarter
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Social proof strategy and target asset list
- Customer interview and testimonial capture process
- Case study development · written and video
- Review platform strategy and management
- Proof asset library with usage guidelines
- Sales enablement playbook for proof deployment
The Outcome
Where You Will Be on the Other Side.
Your sales team walks into every conversation armed with relevant, recent, named-customer proof that meets the prospect's scepticism head-on. The library of evidence grows month over month · and the conversation gets easier each quarter.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Trust is built one piece of evidence at a time. The businesses that grow are the ones that systematically capture and deploy every story they have earned · because the next buyer needs to hear from the last one.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3