Phase 3 · Brand & Authority Building · Trust Before Transaction
PR Strategy
Earned media outperforms paid media at every metric that matters · trust, credibility, longevity, and cost. You just have to know how to earn it.
PR strategy is the structured plan for earning attention you do not have to pay for · press placements, journalist relationships, story angles, and the narrative architecture that gets media to repeat what you stand for.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup invisible to the press
You have a great story · and not a single journalist has ever written about it. PR feels like a closed club, and you have no idea how to get into the room.
Scenario 2
The SME with no consistent press presence
You have appeared in the press occasionally, but never strategically. There is no narrative arc, no journalist relationships, no compounding visibility.
Scenario 3
The enterprise managing reputation in real time
The business is large enough that PR risks are constant · and the team is in reactive mode rather than driving the narrative. A proactive PR strategy has not been built.
The Impact It Creates
The Moment You Will Feel the Difference.
Tier-one press placements that compound brand authority
Journalist relationships that produce repeat coverage
Narrative control · the market hears your story in your words
Crisis-ready · proactive PR makes reactive PR less likely
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- PR strategy document and 12-month plan
- Story angle bank and pitch development
- Target journalist and publication mapping
- Press release templates and approval process
- Media training for founders / spokespeople
- PR KPI tracking and reporting cadence
The Outcome
Where You Will Be on the Other Side.
The press becomes a channel rather than an obstacle. Stories about your business appear in the publications your buyers read · earned, not paid. Trust accumulates in a way that no advertising spend can buy.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The best moments in business are not the ones you announce yourself · they are the ones a respected publication announces for you. A proper PR strategy is the discipline that makes those moments inevitable rather than accidental.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3