Phase 3 · Brand & Authority Building · Trust Before Transaction
Case Studies
A great case study is a sales call that runs without anyone from the company in the room · while you sleep, every day, forever.
We produce the case studies that turn customer success into a sales asset · structured around the prospect's pain, the work delivered, the outcomes measured, and the lessons that transfer. Not testimonials. Stories the sales team can use in any conversation.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with verbal success stories that never get written
Customers love the work · and nobody has ever turned a single story into a documented case study. Every sales conversation rebuilds proof from scratch.
Scenario 2
The SME with case studies that read like marketing puff
You have case studies · but they describe what YOU did rather than what changed for the customer. The prospect reading them feels marketed-to rather than informed.
Scenario 3
The enterprise with case studies trapped in regional silos
Each region has produced strong case studies internally · and the global team cannot easily find or share them. The proof exists; the system to deploy it does not.
The Impact It Creates
The Moment You Will Feel the Difference.
Sales teams open conversations with relevant, named-customer proof
Buyer scepticism is met with structured evidence
Win rate lifts because the prospect has read the win that mirrors them
Case study library compounds as more wins accumulate
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Case study strategy and target story selection
- Customer interview and content development
- Written case studies · 1 and 2-page versions
- Video case study production (optional)
- Case study library with sales-enablement metadata
- Distribution and deployment playbook
The Outcome
Where You Will Be on the Other Side.
The business builds a library of named-customer wins that does the work of selling without a salesperson in the room. The library compounds quarter over quarter · and each new prospect finds a case study that mirrors their situation.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and improved conversion
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in compounding brand value, inbound pipeline, and category positioning
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £15M in category-leadership economics and pricing-multiple expansion
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, talent attraction, and strategic optionality
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The success stories you have already created are the highest-converting marketing asset you will ever own · if you take the time to capture them. The cost of not capturing them is invisible · paid every day in slower sales cycles.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 3