Phase 7 · Scale · Sustain · Expand · From Traction to Legacy
Technology Sector Growth Programme
The technology business that cannot explain its product in the commercial terms the buyer uses is the technology business that loses to competitors whose products are worse but whose commercial communication is better.
The Technology Sector Growth Programme is the growth strategy and commercial support for software companies, SaaS businesses, managed service providers, IT consultancies, and technology product and service companies — growing through better commercial positioning, faster sales cycles, stronger customer success, and the pricing and packaging that maximises the revenue from the technology the business has built.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The technology business with a genuinely superior product that is losing deals to competitors because its commercial communication does not match the quality of its technology
The product is better. The evaluation proves it. And the business keeps losing deals to a competitor whose product is weaker but whose sales process, commercial positioning, and buyer communication are more compelling. The gap is not technical — it is commercial.
Scenario 2
The SaaS business whose churn is eroding the growth that new customer acquisition is generating
The new customer acquisition is strong. The churn rate is between fifteen and twenty percent annually. The net revenue retention is below one hundred percent — meaning the business is losing more from churning customers than it is gaining from expansion of existing accounts. The growth is real and the underlying trajectory is worse than the headline growth suggests.
Scenario 3
The technology business that is underpricing its product relative to the value it delivers and is leaving significant revenue on the table
The product pricing was set at launch based on the cost to build and a conservative assessment of what the market would pay. The market has validated the product, the evidence of the value it delivers has accumulated, and the pricing has not been reviewed in proportion to the evidence. The business is generating less revenue per customer than the value it delivers would justify.
The Impact It Creates
The Moment You Will Feel the Difference.
Commercial positioning redesigned — the product explained in the commercial terms the buyer uses
Churn reduced — customer success programme identifying and addressing the causes of departure
Pricing optimised — revenue per customer aligned to the value the product delivers
Sales cycle shortened — the buyer journey designed to reduce time from first contact to signature
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Technology growth strategy
- Commercial positioning and messaging framework
- Pricing and packaging optimisation
- Customer success programme design
- Sales process and buyer journey design
- Net revenue retention improvement programme
The Outcome
Where You Will Be on the Other Side.
The technology business grows efficiently — winning more deals with better commercial communication, retaining more customers through a strong customer success programme, and generating more revenue per customer through pricing that reflects the value the technology delivers.
Primary Focus
Growing the technology business through commercial positioning, pricing optimisation, customer success, and sales process design that maximises the revenue from the technology built.
KPI Measurement
- Win rate vs qualified pipeline
- Net revenue retention rate
- Average contract value
- Sales cycle length
- Churn rate and cause analysis
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£250K+ in scale-readiness, governance maturity, and expansion clarity
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£1M – £10M in expansion velocity, new-market revenue, and capital readiness
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£5M – £50M in scale outcomes, M&A optionality, and leadership-capability uplift
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£25M+ in enterprise value created, capital events optimised, and legacy structures built
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The technology that changes what businesses can do has extraordinary commercial value. Capturing that value — through pricing that reflects it, communication that explains it, and customer success that ensures the customer experiences it — is the commercial work that makes the technology investment pay off. We design the commercial strategy that captures it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 7