Phase 7 · Scale · Sustain · Expand · From Traction to Legacy
Retail & E-Commerce Growth Programme
The retail business that survives the structural shift to online is not the one that moved online fastest. It is the one that understood which parts of its physical experience could not be replicated online — and built the omnichannel model that used both to their maximum advantage.
The Retail and E-Commerce Growth Programme is the strategic and operational support for retail and e-commerce businesses navigating the challenges of channel proliferation, margin pressure, customer acquisition costs, and the need to build the brand loyalty that makes customers return regardless of who else is competing for them.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The physical retailer whose foot traffic is declining and whose online channel is not yet at the scale needed to compensate
The physical store is generating less foot traffic than it did three years ago. The online channel exists but has not been invested in or scaled. The business is caught in a structural shift — not yet committed enough to digital to compete online and not differentiated enough in-store to justify the cost of the physical footprint.
Scenario 2
The e-commerce business whose customer acquisition cost is rising faster than its average order value and whose growth is consuming cash without generating profit
The revenue is growing. The customer acquisition cost — predominantly paid digital advertising — is also growing, and the trend is in the wrong direction. The business is acquiring customers at a cost that cannot be sustained at the margin the products generate. The growth is real and the profitability is not.
Scenario 3
The retailer that is losing market share to online pure-plays that can offer more choice, lower prices, and faster delivery than the physical network can match
The pure-play online competitors have advantages that the physical retailer cannot match on their terms — infinite shelf space, lower overheads, and the infrastructure for next-day delivery. The retailer needs a strategy that competes on different terms — the physical experience, the expert service, and the brand relationship that online cannot replicate.
The Impact It Creates
The Moment You Will Feel the Difference.
Omnichannel strategy designed — physical and digital working together rather than competing
Customer acquisition cost managed — the right mix of paid and organic acquisition
Brand loyalty built — the customer relationship that reduces dependence on paid acquisition
Margin protected — the pricing, the cost structure, and the range that makes the economics work
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Retail and e-commerce growth strategy
- Omnichannel model design
- Customer acquisition cost analysis and optimisation
- Customer loyalty programme design
- Digital marketing strategy and execution plan
- Range, margin, and commercial model review
The Outcome
Where You Will Be on the Other Side.
The retail or e-commerce business grows profitably — with a customer acquisition model that is sustainable, a brand loyalty that reduces its dependence on paid acquisition, and a channel strategy that uses physical and digital to their respective strengths.
Primary Focus
Growing the retail or e-commerce business through omnichannel strategy, sustainable customer acquisition, and brand loyalty that protects margin.
KPI Measurement
- Revenue per channel
- Customer acquisition cost vs lifetime value
- Online vs offline revenue split
- Customer retention rate
- Gross margin vs prior period
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£250K+ in scale-readiness, governance maturity, and expansion clarity
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£1M – £10M in expansion velocity, new-market revenue, and capital readiness
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£5M – £50M in scale outcomes, M&A optionality, and leadership-capability uplift
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£25M+ in enterprise value created, capital events optimised, and legacy structures built
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The retail business that does not adapt to the omnichannel world does not disappear immediately — it fades. The adaptation that stops the fade and builds the growth is the one that plays to the strengths of the physical experience while building the digital capability that extends the brand into every channel where the customer shops. We design the adaptation.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 7