Phase 7 · Scale · Sustain · Expand · From Traction to Legacy
Media & Publishing Growth Programme
The media business that competes for advertising on reach alone is competing with platforms that will always have more reach. The one that competes on audience quality, content authority, and commercial partnership is competing where independence wins.
The Media and Publishing Growth Programme is the growth strategy and commercial support for publishers, media companies, content businesses, broadcasters, and digital media entrepreneurs — growing through audience development, revenue diversification beyond advertising, and the editorial and commercial positioning that builds the loyal audience relationships that advertising-dependent media has lost to platform-dependent content.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The publisher whose advertising revenue is declining as digital advertising concentrates in platform environments and who has not yet built the subscription, events, or commerce revenue that would replace it
The advertising revenue is declining. The digital advertising revenue the business hoped would replace print is largely captured by Google and Meta. The subscription model, the events business, and the commerce revenue that would diversify the income base have been discussed but not yet developed at the scale that would compensate for the advertising decline.
Scenario 2
The media business with a loyal, engaged audience that has not yet found the commercial model that captures the value of that audience beyond advertising
The audience is real and engaged. The content is valued. And the commercial model that captures the value of that engagement — beyond the advertising that pays per impression and ignores the depth of the audience relationship — has not been developed. The subscriptions, the memberships, the events, and the commerce that loyal audiences support are untapped.
Scenario 3
The content creator or independent media entrepreneur who has built an audience on platforms and wants to develop a direct relationship and a commercial model that is not platform-dependent
The audience was built on YouTube, Instagram, TikTok, or a podcast platform. The relationship is platform-mediated. The algorithm changes, the platform rules, and the content moderation decisions that the creator cannot influence are the primary risk to the commercial model. The owned audience — email, community, and direct subscription — that would reduce that dependency has not been built.
The Impact It Creates
The Moment You Will Feel the Difference.
Revenue diversification designed — the mix beyond advertising that makes the commercial model resilient
Subscription or membership model developed — direct audience revenue that is platform-independent
Events, commerce, or licensing revenue streams built alongside the content model
Owned audience developed — email, community, and direct relationships that reduce platform dependency
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Media and publishing growth strategy
- Revenue diversification strategy — subscription, events, commerce, and licensing
- Subscription or membership model design
- Audience development programme — owned channel and direct relationship
- Content authority positioning strategy
- Commercial partnership and sponsorship model
The Outcome
Where You Will Be on the Other Side.
The media or publishing business grows with a diversified commercial model — generating revenue from the audience relationship directly through subscriptions, events, and commerce rather than solely from the advertising that platform competition has made structurally challenging.
Primary Focus
Growing the media and publishing business through revenue diversification beyond advertising — subscriptions, memberships, events, and commerce — and owned audience development.
KPI Measurement
- Subscription and membership revenue growth
- Revenue diversity ratio — advertising vs direct
- Owned audience size and engagement rate
- Events and commerce revenue contribution
- Audience lifetime value vs acquisition cost
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£250K+ in scale-readiness, governance maturity, and expansion clarity
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£1M – £10M in expansion velocity, new-market revenue, and capital readiness
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£5M – £50M in scale outcomes, M&A optionality, and leadership-capability uplift
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£25M+ in enterprise value created, capital events optimised, and legacy structures built
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The media business that has a loyal audience has something more valuable than reach — it has trust, authority, and the attention of people who care. Monetising that relationship directly, rather than renting it to advertisers at declining rates, is the commercial strategy that makes independent media sustainable. We design the model that captures the value.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 7