Phase 7 · Scale · Sustain · Expand · From Traction to Legacy
Build Brand Dominance
Brand dominance is the moment the market stops comparing you to competitors and starts comparing competitors to you · which is the most defensible commercial position in business.
We design the brand-dominance programmes that move a business from one of many to the recognised category leader · through authority, visibility, narrative, and the compounding effects of being seen everywhere that matters.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The SME competing on parity
Buyers compare you to several alternatives · and the conversation reduces to price. Brand dominance would change that conversation entirely.
Scenario 2
The mid-market business in a fragmented category
The category has no clear leader and the opportunity to claim that position is open · briefly. The work to claim it has not been engineered.
Scenario 3
The enterprise losing brand-leadership position
You were the recognised leader · and the position is eroding as new entrants accumulate visibility. Reasserting dominance is overdue.
The Impact It Creates
The Moment You Will Feel the Difference.
Brand becomes the recognised reference point in the category
Pricing power compounds because comparison becomes unfavourable to others
Talent and partnership opportunities flow inbound
Strategic options expand because authority compounds
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Brand-dominance strategy
- Authority and visibility programme
- Thought-leadership and content strategy
- PR, media, and speaking pipeline
- Partnership and ecosystem strategy
- Brand-position measurement and tracking
The Outcome
Where You Will Be on the Other Side.
The business becomes the recognised reference point in its category · which produces pricing power, talent advantage, and strategic optionality that no other commercial position offers.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£250K+ in scale-readiness, governance maturity, and expansion clarity
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£1M – £10M in expansion velocity, new-market revenue, and capital readiness
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£5M – £50M in scale outcomes, M&A optionality, and leadership-capability uplift
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£25M+ in enterprise value created, capital events optimised, and legacy structures built
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every category has a name that comes up first in the conversation. There is no reason it should not be yours · except that someone else is doing the work and you are not.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 7