Phase 7 · Scale · Sustain · Expand · From Traction to Legacy
Market Diversification
Concentration risk is the silent killer of profitable businesses · because the more dependent you are on one market, the more vulnerable you become to the change you cannot predict.
We design the diversification strategy that reduces dependence on any single market, segment, or customer · without losing focus on what is producing growth today.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The SME with one dominant customer or segment
One customer or segment produces the majority of revenue · and you know the day they leave or pivot, the business is in trouble.
Scenario 2
The mid-market business in a maturing category
Your home category is plateauing and growth requires diversification. The strategy has not yet been designed and the cost of inaction is rising.
Scenario 3
The enterprise over-exposed to one geography
A single geography produces most of the revenue · and political, regulatory, or economic shocks in that geography would be existential. Geographic diversification has not been pursued.
The Impact It Creates
The Moment You Will Feel the Difference.
Concentration risk visibly reducing quarter over quarter
Revenue diversified across markets, segments, or geographies
Resilience to single-market shocks materially improves
Growth becomes more sustainable because it is more diversified
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Diversification strategy document
- Market, segment, and geography evaluation
- Sequenced entry plan
- Investment and resource model
- Risk-reduction roadmap
- Diversification KPIs and tracking
The Outcome
Where You Will Be on the Other Side.
The business reduces concentration risk while maintaining growth momentum · which is the combination that builds resilient, valuable enterprises.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£250K+ in scale-readiness, governance maturity, and expansion clarity
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£1M – £10M in expansion velocity, new-market revenue, and capital readiness
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£5M – £50M in scale outcomes, M&A optionality, and leadership-capability uplift
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£25M+ in enterprise value created, capital events optimised, and legacy structures built
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that survive every cycle are the ones whose revenue did not depend on any single market remaining unchanged. Diversification is the discipline of buying that resilience while you still can.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 7