Phase 7 · Scale · Sustain · Expand · From Traction to Legacy
IP Commercialisation & Licensing
The intellectual property a business creates is a commercial asset that can generate revenue beyond the primary business model — through licensing, partnership, and commercialisation that turns the IP into multiple income streams.
IP commercialisation and licensing is the strategic and commercial process of extracting revenue from intellectual property beyond its use in the business's primary operations — through licensing to third parties, joint ventures built on the IP, white-label arrangements, and the outright sale of IP assets where that maximises value.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business with proprietary technology, methodology, or brand assets that could be licensed to non-competing businesses but has never explored the opportunity
The technology was developed for the business's own use. It has not been licensed to anyone else. And the business has not considered whether other businesses — in adjacent sectors, in other geographies, or in non-competing applications — would pay for access to it.
Scenario 2
The business that has received inbound interest in licensing its IP but has no licensing framework or valuation to negotiate from
A potential licensee has approached the business to discuss using its technology or methodology. The business is interested but has no basis for valuing the license, no template for the agreement, and no strategy for managing the licensing relationship once it is in place.
Scenario 3
The business that has IP that is no longer central to its commercial strategy but that has residual value that is not being realised
The business has moved on commercially. Products that were central to its model three years ago are no longer priorities. The technology or brand assets associated with those products are sitting in the portfolio unused — generating no revenue and costing maintenance expense.
The Impact It Creates
The Moment You Will Feel the Difference.
IP licensing revenue stream established — the IP earns beyond the primary business model
Licensing framework in place — valuation, agreement template, and licensee management
Non-core IP monetised through licensing, joint venture, or outright sale
IP commercialisation strategy aligned to the business's overall commercial objectives
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- IP commercialisation opportunity assessment — what has licensable value
- IP valuation for licensing purposes
- Licensing strategy — who to license to, on what terms, and in which markets
- License agreement framework
- Licensee identification and approach strategy
- Licensing revenue model and financial projections
The Outcome
Where You Will Be on the Other Side.
The business generates revenue from its intellectual property beyond its primary commercial model — through licensing arrangements that pay for access to what the business has built and that create income streams that compound the return on the original investment.
Primary Focus
Identifying and commercialising IP assets through licensing and partnership strategies that generate revenue beyond the primary business model.
KPI Measurement
- IP licensing revenue generated
- Number of active licensing agreements
- IP portfolio value vs prior year
- Non-core IP monetised
- Licensing revenue as percentage of total revenue
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£250K+ in scale-readiness, governance maturity, and expansion clarity
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£1M – £10M in expansion velocity, new-market revenue, and capital readiness
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£5M – £50M in scale outcomes, M&A optionality, and leadership-capability uplift
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£25M+ in enterprise value created, capital events optimised, and legacy structures built
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The IP the business has built is rarely used to its full commercial potential. The licensing revenue that could be flowing from it is real — and it is only not flowing because nobody has designed the commercialisation strategy that would make it flow. We design it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 7