Phase 7 · Scale · Sustain · Expand · From Traction to Legacy
Synergy Identification & Realisation
The synergies that justified the acquisition are only real when they appear in the P&L. Everything before that is a projection.
Synergy identification and realisation is the structured process of moving synergies from the deal thesis to the income statement — identifying the specific synergies available, quantifying them with appropriate rigour, assigning them to owners, setting timelines, and tracking their realisation through the integration period. We design the programme that makes synergies real rather than theoretical.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business whose acquisition synergies were presented in the investment thesis but have never been formally tracked or managed since completion
The synergies were clear in the deal model. The cost savings, the revenue uplifts, and the operational efficiencies were identified and quantified. And since completion, nobody has been formally responsible for realising them, tracking them, or reporting on their status to the board.
Scenario 2
The business whose synergy timeline is running behind plan and which needs to identify why and accelerate realisation
The synergy realisation is behind schedule. The causes — organisational resistance, integration delays, revenue synergies that require longer to develop than projected — have not been diagnosed systematically. The gap between plan and reality is not being managed.
Scenario 3
The board being asked by investors why the synergies that were promised at the time of the acquisition have not yet been delivered
The acquisition was made eighteen months ago. The synergies that were central to the investment case are not appearing in the financial results. The board cannot clearly explain the gap between the promise and the performance because the synergy realisation programme was never formally managed.
The Impact It Creates
The Moment You Will Feel the Difference.
Synergies formally identified, quantified, and owned — not just projected in the deal model
Synergy realisation programme managed with timelines, owners, and tracking
Synergy gap identified and root-caused when realisation falls behind plan
Board and investor reporting on synergy realisation accurate and credible
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Synergy identification and quantification — cost, revenue, and operational synergies
- Synergy ownership and accountability framework
- Synergy realisation plan — activities, timeline, and milestones
- Synergy tracking dashboard
- Gap analysis and acceleration plan when behind schedule
- Board and investor synergy reporting
The Outcome
Where You Will Be on the Other Side.
The synergies that justified the acquisition appear in the financial results — because they were formally owned, tracked, and managed through the integration period rather than assumed to be self-realising.
Primary Focus
Designing and managing the synergy realisation programme that moves the deal thesis synergies into the income statement through formal ownership, tracking, and management.
KPI Measurement
- Synergy realisation rate vs deal thesis
- Time to synergy realisation vs plan
- Cost synergies achieved
- Revenue synergies achieved
- Board satisfaction with synergy reporting quality
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£250K+ in scale-readiness, governance maturity, and expansion clarity
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£1M – £10M in expansion velocity, new-market revenue, and capital readiness
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£5M – £50M in scale outcomes, M&A optionality, and leadership-capability uplift
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£25M+ in enterprise value created, capital events optimised, and legacy structures built
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Synergies do not realise themselves. They are realised by people who are accountable for them, given the resources to pursue them, and measured against the timeline that was promised. We provide the programme that makes the accountability real and the timeline achievable.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 7