Phase 1 · Discovery · Clarity Begins Here
SWOT & Gap Analysis
Knowing where you stand is not weakness. Not knowing is.
A SWOT and gap analysis gives the leadership team a shared, honest view of the business as it actually is — not as they hope it is. We facilitate the structured assessment of your strengths, weaknesses, opportunities, and threats, and overlay it with a gap analysis that maps the distance between where you are and where your strategy requires you to be.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founding team about to make a major strategic decision
The leadership has different views on where the business is strong and where it is exposed. Without a shared framework, the strategy will be built on contested ground.
Scenario 2
The SME preparing for a board review or investor conversation
You need to demonstrate strategic self-awareness. A board that cannot honestly assess its own strengths and weaknesses signals to investors that the team cannot be trusted with capital.
Scenario 3
The enterprise entering a new strategic planning cycle
The annual plan process has become a ritual rather than a discipline. The SWOT is the same as last year with different numbers. You need a genuinely honest assessment that changes the conversation.
The Impact It Creates
The Moment You Will Feel the Difference.
Leadership alignment around a single, honest view of the business
Identified gaps that must be closed for the strategy to succeed
Opportunities prioritised by commercial value and strategic fit
Threats surfaced before they become crises
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Facilitated SWOT workshop with senior leadership
- Documented SWOT matrix with evidence and ratings
- Gap analysis map — current state vs strategic requirement
- Priority action plan to close critical gaps
- Opportunity prioritisation framework
- Strategic summary for board or investor presentation
The Outcome
Where You Will Be on the Other Side.
The leadership team operates from a shared, honest view of the business. Strategy is built on truth, not comfort — and the gaps between ambition and capability are planned for rather than hoped away.
Primary Focus
A facilitated, evidence-based SWOT and gap analysis that aligns leadership around a shared strategic reality.
KPI Measurement
- Gap closure rate over 90 days
- Leadership alignment score pre and post
- Strategic initiative delivery rate
- Opportunity capture rate
- Threat materialisation rate
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The most important conversations in business are the ones where the team is honest with each other about where they really are. We create the structure and the safety for that conversation to happen — and the output is a strategy the whole team can actually execute.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1