Phase 1 · Discovery · Clarity Begins Here
Co-Founder Search & Matching
The right co-founder accelerates everything. The wrong co-founder ends the business. The difference is almost entirely determined by how the search was done.
Co-founder search and matching is the structured process for identifying, assessing, and connecting with the right co-founding partner — covering the skills gap analysis, the values alignment, the role definition, the legal framework for the partnership, and the facilitated introductions that increase the probability of a genuine, lasting, high-performing partnership. We design the search process and provide the network access that most solo founders cannot reach alone.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The solo founder who knows they need a co-founder but does not know how to find the right person
The network has been exhausted. The LinkedIn posts have been written. The accelerator has been attended. And the right person has not appeared — because the search has been passive rather than systematic, and the matching criteria have never been clearly defined.
Scenario 2
The founder who entered a co-founding partnership that is now breaking down
The partnership worked in the early days — when enthusiasm was high and the decisions were small. Now that the decisions are significant, the values are different, the commitment levels are unequal, and the structure was never designed to handle the disagreement that is now defining the relationship.
Scenario 3
The investor or accelerator asking 'why is this a solo founder business?' when the opportunity clearly requires a team
The solo founder is capable but investors frequently question whether a single person can build and scale what is being proposed. A co-founder with complementary skills answers that question — but finding the right person is harder than most founders expect.
The Impact It Creates
The Moment You Will Feel the Difference.
Co-founder found with the skills, values, and commitment that complement the founding founder
Partnership structured with the legal and governance framework that protects both parties
Investor concern about solo-founder risk addressed
Founding team that is greater than the sum of its parts from day one
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Skills gap analysis — what the solo founder needs in a co-founder
- Co-founder profile design — skills, values, and commitment requirements
- Network search and facilitated introductions
- Co-founder assessment framework
- Trial working arrangement design
- Co-founder legal framework — equity, vesting, roles, and leaver provisions
The Outcome
Where You Will Be on the Other Side.
The founding team is assembled with the right person in the right role — bound by a legal and governance framework that protects both parties, and aligned around a shared vision that makes the partnership more likely to endure the difficulty it will encounter.
Primary Focus
Finding, assessing, and structuring a co-founding partnership that gives the founding team the complementary skills and governance needed to build a successful business.
KPI Measurement
- Co-founder match quality score
- Partnership duration and stability
- Investor confidence in founding team
- Co-founder contribution vs defined role
- Business performance attributed to founding team complementarity
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Building a business with the wrong co-founder is one of the most painful and expensive experiences in entrepreneurship. Building it with the right one is one of the most powerful. We design the search that finds the right person — and the framework that makes the partnership last.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1