Phase 1 · Discovery · Clarity Begins Here
Pre-Startup Feasibility Study
A feasibility study is not a pessimistic document. It is the most optimistic thing a founder can commission — because it is the thing that turns a gamble into a calculated decision.
Pre-startup feasibility study is the comprehensive assessment of whether a business concept is commercially, operationally, legally, and financially viable before significant resources are committed to it. We examine the market, the competition, the unit economics, the operational requirements, the regulatory environment, and the founding team's capacity to deliver — and produce a structured report that enables an informed go/no-go decision.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The aspiring entrepreneur who wants to commit to an idea but whose network is telling them to think more carefully before they do
The enthusiasm is undimmed. The family is concerned. The trusted colleague has raised questions that the founder cannot answer confidently. A structured feasibility study provides the evidence that either answers those concerns or identifies the gaps that need to be addressed first.
Scenario 2
The corporate team exploring a new business unit or spin-out and needing a rigorous assessment before presenting to the board
The internal sponsor believes in the opportunity. The board will need evidence — commercial, financial, and operational — before approving investment. The feasibility study is the document that makes the case or identifies what still needs to be proven.
Scenario 3
The business owner considering a significant new product line, market, or service that is materially different from what they currently do
The opportunity is compelling. But the capital required, the operational complexity, and the market uncertainty all represent real risk. A feasibility study assesses whether the opportunity justifies the commitment before the commitment is made.
The Impact It Creates
The Moment You Will Feel the Difference.
Go/no-go decision made with evidence across commercial, operational, and financial dimensions
Known risks identified and either mitigated or accepted consciously
Business case for investment or expansion built on a rigorous foundation
Time and capital saved by not pursuing opportunities that the evidence does not support
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Market feasibility — demand, competition, and opportunity size
- Operational feasibility — what is required to deliver and whether it is achievable
- Financial feasibility — unit economics, funding requirement, and break-even
- Legal and regulatory feasibility — licences, compliance, and barriers to entry
- Team feasibility — founding team capability vs operational requirements
- Feasibility summary report with go/no-go recommendation
The Outcome
Where You Will Be on the Other Side.
The founder or organisation makes a fully informed decision about whether to proceed — with the confidence that comes from a rigorous assessment of the opportunity rather than the optimism that comes from enthusiasm alone.
Primary Focus
Providing a comprehensive commercial, operational, financial, and legal feasibility assessment to support an informed go/no-go decision before launch.
KPI Measurement
- Go/no-go decision quality vs eventual outcome
- Risk identification accuracy
- Time from study to decision
- Financial projections accuracy vs actual
- Feasibility recommendation acceptance rate by stakeholders
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The feasibility study is not the document that kills dreams. It is the document that separates the dreams worth pursuing from the ones worth refining — and gives the founder the confidence that the decision they make is grounded in reality.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1