Phase 1 · Discovery · Clarity Begins Here
SWOT Analysis
Most SWOT analyses are wallpaper. A proper one is a weapon.
SWOT done well is not a list-making exercise · it is a strategic stress test. We build a SWOT that names the strengths you can press, the weaknesses you must address, the opportunities you can seize, and the threats you must hedge · all calibrated to your specific market position right now.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder preparing for funding rounds
Investors will ask you 'what are your three biggest weaknesses and how are you addressing them?' If the answer sounds rehearsed or evasive, the round dies. You need a SWOT that holds up under serious scrutiny.
Scenario 2
The SME planning the next phase of growth
The leadership team has competing views on what the business is great at and what it is not. Without a structured, third-party SWOT, those debates absorb meetings without producing decisions.
Scenario 3
The enterprise auditing a business unit
A division has been underperforming and the parent company needs an honest SWOT to decide invest, divest, or transform. Internally, the team will defend itself. Externally, the truth can land.
The Impact It Creates
The Moment You Will Feel the Difference.
Strengths translated into a concrete competitive advantage
Weaknesses named so they can be addressed before they cost revenue
Opportunities ranked and resourced rather than admired
Threats hedged or acknowledged before they materialise
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Structured SWOT analysis with evidence behind each item
- Strength-to-strategy mapping
- Weakness mitigation plan
- Opportunity prioritisation matrix
- Threat hedging strategy
- Executive summary for board / investor use
The Outcome
Where You Will Be on the Other Side.
Your leadership team has a single shared view of the business's actual strategic position · not the comfortable internal narrative. Decisions get made faster, debates get resolved by evidence, and the business moves with clarity.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“A good SWOT is uncomfortable to read. The temptation is to soften the weaknesses and oversell the strengths. The businesses that grow are the ones who resist that temptation · because the truth, once named, can finally be acted on.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1