Phase 1 · Discovery · Clarity Begins Here
Audience Profiling
If you cannot describe your buyer in the same vivid detail you describe your product · you do not have a buyer. You have a guess.
Audience profiling is the disciplined construction of evidenced personas · what they do, what they fear, what they hire your category to solve, and where they live their commercial life. We build profiles so precise that your marketing, sales, and product teams can all picture the same face.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder marketing to 'everyone'
Your audience is described as 'businesses who want to grow' · which is to say, everyone, which is to say, nobody. Marketing spend evaporates because the message is too broad to land with anyone.
Scenario 2
The SME running campaigns that do not convert
You have audience demographics from your analytics tool, but no human picture of who they actually are. The creative team writes for a category; the buyer reads for themselves; the two never meet.
Scenario 3
The enterprise launching into multiple segments
Your new product line touches three or four distinct buyer types and the team is treating them as one audience. The result is a single message that is mediocre to each of them rather than precise to one.
The Impact It Creates
The Moment You Will Feel the Difference.
Marketing creative that lands because it speaks to a real person
Sales conversations that resonate from the opening line
Product decisions made against named, vivid buyer personas
Conversion rates climb because the buyer feels recognised
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Three to five named, evidenced buyer personas
- Demographic, behavioural, and psychographic profile per persona
- Pain, alternatives, and buying-trigger map
- Where each persona lives commercially · channels, communities, events
- Messaging guidance per persona
- Sales playbook adjustments per persona
The Outcome
Where You Will Be on the Other Side.
The whole organisation talks to the same buyer. Marketing creates for them, sales sells to them, product builds for them, support keeps them. The business becomes coherent around the people it serves, and growth follows naturally from that coherence.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The companies you envy are not necessarily smarter than yours · they just see their customer more clearly. Audience profiling is the discipline of building that clarity into the bones of how the whole company operates.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1