Phase 1 · Discovery · Clarity Begins Here
Brand Naming & Identity Foundations
The name is the first thing a customer hears. The brand is the last thing they remember. Getting both right before the business starts costs far less than changing them after it has grown.
Brand naming and identity foundations is the design of the core brand assets a new business needs to operate credibly — the name, the visual identity, the tone of voice, and the basic brand guidelines that ensure everything the business produces looks and sounds like it comes from the same coherent source. We design the brand foundations that grow with the business rather than requiring reinvention when the business outgrows the logo someone made in Canva on launch day.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The new business owner who chose a name without checking trademark availability or domain registration
The name is in use. Or the domain has been bought by a speculator. Or a company in an adjacent sector has just registered the trademark. The name the business launched with cannot be the name it grows with — and the cost of changing it increases every day.
Scenario 2
The founder who has a business but looks like a side project because the brand does not reflect the quality of the work
The work is excellent. The client experience is professional. And the website, the logo, and the business card look like they were produced in an afternoon by someone who knows how to use a free design tool but has never considered what the brand communicates.
Scenario 3
The business with inconsistent brand assets that looks different in every context
The email signature looks different from the proposal template. The LinkedIn profile uses a different logo from the website. The business card has a different colour from everything else. The inconsistency is not just aesthetic — it communicates that the business is not yet serious.
The Impact It Creates
The Moment You Will Feel the Difference.
Brand name chosen with trademark, domain, and market availability confirmed
Visual identity that communicates the quality and positioning of the business
Brand consistency across all touchpoints from the first day of trading
Brand foundations that scale — not built to be replaced when the business grows
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Brand naming workshop — criteria, options, and selection
- Trademark availability search and domain audit
- Logo and visual identity design
- Brand colour palette, typography, and visual guidelines
- Tone of voice guidelines
- Brand asset pack — all files in all formats
The Outcome
Where You Will Be on the Other Side.
The business launches with a name that is available, ownable, and appropriate — and a brand identity that communicates its quality, values, and positioning consistently across every context in which it appears.
Primary Focus
Designing the brand name, visual identity, and foundational guidelines that give a new business a credible, consistent, and scalable brand from launch.
KPI Measurement
- Brand name trademark and domain secured
- Brand consistency score across touchpoints
- Prospect perception of brand quality
- Brand asset reuse rate without redesign
- Brand recognition in target market over time
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The best brand names seem obvious in retrospect — like they could not have been anything else. We design the name and the identity that gives the business that feeling: clear, confident, and built to last.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1