Phase 1 · Discovery · Clarity Begins Here
Gap Analysis
You know where you are. You know where you want to be. The reason you are not moving is the gap nobody has mapped.
Gap analysis is the structured comparison between current state and desired state · across capability, capacity, market position, financials, and operations. We make the invisible distance visible · so the team can move from generic 'we need to grow' to specific 'these are the seven things in the way.'
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder unsure why growth has stalled
Revenue is flat for three quarters, the team is working hard, and nobody can clearly name what is missing. You suspect there are systemic gaps · you cannot pinpoint them.
Scenario 2
The SME with ambition but no clarity on the path
The leadership team has agreed the £5M, £10M, £25M revenue target. The plan to get there is still made of slides and good intentions. You need the honest gap analysis between today and the target.
Scenario 3
The enterprise pre-acquisition or pre-investment
You are about to acquire or be acquired · and the diligence team needs a gap analysis that tells the truth about capability, systems, talent, and integration risk. Surface answers will cost real money post-deal.
The Impact It Creates
The Moment You Will Feel the Difference.
A precise, ranked list of what is between you and the goal
Strategic priorities that the team can rally around
Investment and hiring decisions calibrated to the actual gap
Clear baseline that future progress is measured against
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Current-state assessment across capability, capacity, market, financials
- Desired-state definition tied to your goal
- Gap inventory · prioritised and quantified
- Recommended closure roadmap
- Resource and investment implications
- Baseline metrics for tracking progress
The Outcome
Where You Will Be on the Other Side.
The team moves from 'we need to grow somehow' to 'we need to do these seven specific things in this order.' Strategic execution becomes a sequence rather than a struggle, and progress becomes measurable.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most businesses do not fail at execution · they fail at naming what to execute on. A good gap analysis is not a critique of where you are. It is the gift of being able to see, name, and close the distance to where you want to be.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1