Phase 1 · Discovery · Clarity Begins Here
Feasibility Study
The most expensive decision in business is committing to an idea that was never going to work. A feasibility study is the insurance policy most founders skip.
A feasibility study is the structured assessment of whether your business idea, product, or market expansion is commercially viable before you invest. We examine the market, the financial case, the operational requirements, and the regulatory landscape — and give you an honest verdict, not a cheerleading report.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder about to invest life savings into a new venture
You are close to committing — but a quiet voice is asking whether the numbers actually work. You need someone independent to look at the opportunity and tell you the truth before the money is spent.
Scenario 2
The SME exploring a new product line or market
The opportunity looks attractive from the outside but you have not done the rigorous work of proving it commercially. An internal champion is pushing hard but the board needs evidence.
Scenario 3
The investor evaluating a pitch or acquisition target
The projections look compelling but you need a dispassionate third-party assessment of whether the underlying assumptions hold up to scrutiny.
The Impact It Creates
The Moment You Will Feel the Difference.
Clear go / no-go verdict based on evidence not enthusiasm
Identified risks and conditions that must be met for success
Financial projections anchored to realistic market assumptions
Investor-grade analysis that withstands due diligence
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Market opportunity assessment
- Financial feasibility model with scenario analysis
- Operational requirements and resource mapping
- Risk register with mitigation strategies
- Regulatory and compliance landscape review
- Executive summary with clear recommendation
The Outcome
Where You Will Be on the Other Side.
You either proceed with genuine confidence — because the evidence says go — or you redirect capital and energy before they are lost. Either outcome is a win. The feasibility study pays for itself the moment it stops one wrong bet.
Primary Focus
Independent commercial assessment of viability before capital is committed.
KPI Measurement
- Break-even timeline
- Required market share to reach profitability
- Capital required vs available
- Risk-adjusted return on investment
- Regulatory clearance timeline
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every founder we have ever worked with who skipped this step eventually wished they had not. The study is never the obstacle — it is the gateway to clarity. And clarity is the most valuable asset in business.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1