Phase 1 · Discovery · Clarity Begins Here
Market Sizing & Opportunity Assessment
A great idea in a small market is a lifestyle business at best. The market size does not determine your ambition — but it does determine the ceiling on your return.
Market sizing and opportunity assessment is the rigorous analysis of the market the business is entering — quantifying the total addressable market, the serviceable available market, and the realistic share the business can target in its initial years — to understand the true scale of the opportunity before committing to a direction. We research, model, and present the market opportunity in a format that informs strategic decisions and investor conversations.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder who believes the market is huge but has never quantified it with credible data
The pitch says the market is worth billions. The investor asks how that number was derived. The honest answer is that it came from a single industry report referenced without scrutiny. The market sizing is the weakest part of the investment case.
Scenario 2
The business operating in a niche without knowing whether the niche is large enough to sustain the ambition
The founder has chosen a focused market position — which is strategically sensible. But the fundamental question of whether that focused market is large enough to build a business of meaningful scale has never been rigorously answered.
Scenario 3
The entrepreneur considering multiple market segments and needing to prioritise
Three potential customer segments have been identified. They have different sizes, different willingness-to-pay levels, and different competitive dynamics. The decision about which to pursue first has been made on intuition rather than analysis.
The Impact It Creates
The Moment You Will Feel the Difference.
Market opportunity quantified with credible, defensible data rather than industry headline numbers
Target segment identified with the best combination of size, accessibility, and willingness-to-pay
Competitive landscape understood at the level required to position against it
Investment case strengthened with market sizing that stands up to investor scrutiny
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Total addressable market (TAM) analysis
- Serviceable available market (SAM) and serviceable obtainable market (SOM) modelling
- Competitive landscape mapping
- Customer segment prioritisation framework
- Market timing analysis — why now?
- Market opportunity summary for investor presentations
The Outcome
Where You Will Be on the Other Side.
The founder knows exactly how big the opportunity is, which segment to target first, and how to present the market case in a way that commands credibility in both commercial and investor conversations.
Primary Focus
Quantifying the market opportunity, identifying the optimal target segment, and mapping the competitive landscape for strategic and investment decisions.
KPI Measurement
- TAM/SAM/SOM accuracy vs actual performance
- Target segment win rate
- Market share achieved vs projected
- Investor acceptance of market sizing
- Revenue against market opportunity model
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The most important question in any new business is not 'can we build this?' — it is 'is there a market large enough to justify building it?' We answer that question with evidence, not enthusiasm.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1