Phase 1 · Discovery · Clarity Begins Here
Pricing Research
Price is the single most powerful lever in your business · and the one most businesses set by guessing.
Pricing research is the structured evidence-gathering that tells you what the market will actually pay, how price-sensitive each segment is, and where the elasticity lives. We replace 'what feels right' with 'what the buyer actually does' · so your pricing protects margin without losing the deal.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup founder pricing the MVP
You picked a price by looking at three competitors and rounding down. You suspect you are leaving money on the table · or worse, signalling 'cheap' in a market that wants 'serious'. You cannot iterate pricing forever.
Scenario 2
The SME losing margin in a competitive race
Your team has been quietly discounting to win deals · and the cumulative effect has eroded margin to the point where growth stops paying for itself. You need to know where the price ceiling actually sits.
Scenario 3
The enterprise re-pricing a mature portfolio
Your product line was priced five years ago and the market has shifted. A blanket price rise risks customer revolt; a sophisticated re-pricing requires data the internal team does not have time to gather.
The Impact It Creates
The Moment You Will Feel the Difference.
Margin protected and, in most cases, expanded
Pricing tiers calibrated to actual buyer segments
Sales team negotiating with evidence, not guesswork
Revenue per customer rises without losing volume
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Pricing benchmark across direct and adjacent competitors
- Willingness-to-pay research with target buyers
- Price elasticity analysis by segment
- Recommended pricing structure and tiers
- Discount-discipline framework for sales
- Pricing implementation roadmap
The Outcome
Where You Will Be on the Other Side.
Pricing becomes a strategic asset rather than a guess. Margin expands, deal velocity improves, and the team negotiates from confidence rather than fear. The single highest-leverage decision in the business gets made with the precision it deserves.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most businesses earn their pricing twice · once by setting it and once by defending it. We have watched companies double profits in a single quarter by getting both right. The lever is sitting on your desk · pricing research is what tells you how hard to pull it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1