Phase 1 · Discovery · Clarity Begins Here
Market Research
Most businesses lose before they launch · not because the idea was wrong, but because no one asked the market what it actually wanted.
Market research is the discipline of replacing assumption with evidence. We map the size of the opportunity, the shape of the demand, the temperature of the market, and the competitive landscape · so every decision downstream is informed by data, not hope.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The pre-startup founder with a strong idea
You have months of work invested in an idea you believe in · but no independent evidence the market will pay for it. The closer you get to launch, the louder the doubt becomes.
Scenario 2
The growing SME entering a new vertical
Your existing market is mature and the next growth move is into an adjacent vertical you do not yet understand. Wrong segment, wrong messaging, wrong price · and twelve months of revenue evaporate.
Scenario 3
The established enterprise considering a pivot
Your category is shifting and the playbook that built the business no longer maps to where the market is going. Without research, the pivot is guesswork at scale.
The Impact It Creates
The Moment You Will Feel the Difference.
Decisions stop being opinions and start being evidence
The launch lands on a market segment that has been proven to buy
Pricing, messaging, and positioning are calibrated to real demand
Investor conversations become precise · this is the size of the opportunity, this is the demand profile, this is the buying intent
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Market size analysis · TAM / SAM / SOM
- Demand profile across customer segments
- Competitor mapping · direct and adjacent
- Pricing and willingness-to-pay analysis
- Buyer behaviour insights
- Strategic recommendations memo
The Outcome
Where You Will Be on the Other Side.
You move from 'I think there is a market' to 'I can prove there is a market.' Investment decisions are de-risked, launch timing is calibrated, and the founding team operates from evidence rather than aspiration.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The most expensive mistake in business is launching a thing the market does not want. We have watched too many talented founders pour years into a product that, with two weeks of research, would have been redirected to a far better idea. This is the conversation that protects you from being one of them.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1