Phase 1 · Discovery · Clarity Begins Here
Feasibility Analysis
Enthusiasm makes you start the business. Feasibility analysis tells you whether finishing it will be worth the price.
Feasibility analysis is the cold, structured assessment of whether the opportunity is real, the model is viable, and the path to scale is buildable. We stress-test the assumptions, the economics, and the execution risk before capital and time are committed at scale.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The founder weighing whether to commit full-time
You are about to walk away from a salary to build this · and you need someone outside your head to tell you honestly whether the maths actually works. Friends will encourage you. The market will tell you the truth.
Scenario 2
The SME evaluating a major capital investment
A £250K-£2M decision is on the table · new product line, new market, new facility. The internal team is enthusiastic, but enthusiasm has cost you money before. You need a structured, evidenced view before the cheque is written.
Scenario 3
The enterprise stress-testing a strategic move
The board is leaning into a transformative move · and the CEO wants a third-party feasibility analysis that names the failure modes nobody internally wants to raise. Without it, the room will agree itself into a mistake.
The Impact It Creates
The Moment You Will Feel the Difference.
An evidenced go / no-go / refine decision before capital commits
Failure modes named, quantified, and either mitigated or accepted
Financial model that survives investor and board scrutiny
Confidence to proceed · or the courage to redirect · backed by data
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Commercial feasibility assessment
- Operational feasibility audit
- Financial viability modelling · base / upside / downside
- Risk and failure-mode map
- Go / no-go recommendation with reasoning
- Refinement options if proceeding with conditions
The Outcome
Where You Will Be on the Other Side.
You make the launch, the investment, or the strategic move with full eyes-open clarity on what makes it work and what could break it. The decision becomes a calculated step, not a leap of faith.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Most founders we meet do not regret the businesses they built · they regret the businesses they kept building after the evidence said stop. Feasibility analysis is the friend who tells you the truth while it is still cheap to act on it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1