Phase 1 · Discovery · Clarity Begins Here
Client & Stakeholder Crisis Communications
The information vacuum that a business creates by saying nothing about its difficulties will be filled by rumour — and rumour is always worse than the truth.
Client and stakeholder crisis communications is the design and management of the communication to the business's key stakeholders — clients, suppliers, employees, investors, and lenders — during a period of business difficulty, ensuring that what is communicated is accurate, managed, appropriately timed, and positioned to maintain trust and relationships rather than accelerating the erosion of confidence that silence allows. We design the communication that keeps the right people informed without creating the panic that the wrong communication can trigger.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business in difficulty that has said nothing to its clients and is discovering that rumour is already spreading
The business has not communicated its situation to clients because it feared their reaction. Clients have heard something from a supplier, a competitor, or a social media post. They are already concerned — and the absence of any reassurance from the business itself is making the concern worse.
Scenario 2
The business that communicated its difficulties poorly and triggered a client exodus that made the recovery harder
The communication was honest but not managed. It revealed more than was necessary, at the wrong time, in a way that created more concern than the situation warranted. Clients who would have stayed with good communication left because the communication itself created the crisis of confidence.
Scenario 3
The business whose employees are uncertain about their security and are becoming distracted, disengaged, or looking for other employment
The team knows something is wrong. The management has said nothing official. The rumours are circulating. Key people are sending their CVs elsewhere. The silence that was intended to prevent panic has created the very outcome it was trying to avoid.
The Impact It Creates
The Moment You Will Feel the Difference.
Client confidence maintained through managed, accurate, appropriately timed communication
Stakeholder relationships preserved through transparency that is controlled rather than leaked
Employee uncertainty managed to preserve the team through the recovery
Crisis narrative controlled by the business rather than defined by external rumour
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Stakeholder communication strategy — who needs to know what, when, and how
- Client communication — managing the relationship through the difficulty
- Employee communication plan — honesty without panic
- Investor and lender communication management
- Media and public communication protocol
- Communication monitoring — managing the response and the follow-up
The Outcome
Where You Will Be on the Other Side.
The business communicates its situation to stakeholders in a way that maintains trust, manages the narrative, and preserves the relationships — clients, employees, and partners — that the recovery will depend on.
Primary Focus
Managing the communication to clients, employees, investors, and other stakeholders during a business crisis to maintain trust and preserve the relationships recovery depends on.
KPI Measurement
- Client retention rate during crisis
- Employee retention of key people
- Investor confidence score during recovery
- Negative media or public incidents
- Stakeholder trust score post-crisis vs entry
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The crisis communication is not about spin. It is about truth, timing, and tone. The right truth at the right time, communicated with the right tone, maintains more trust than any amount of reassurance that is not grounded in honesty. We design the communication that achieves all three.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1