Phase 1 · Discovery · Clarity Begins Here
Distressed Asset Optimisation
A distressed business has assets that are worth more than the business's current performance suggests — if the right person is looking at them with the right lens.
Distressed asset optimisation is the structured review and maximisation of the value of the assets held by a business in difficulty — identifying the assets that can be realised for cash, the assets that can be leveraged for finance, the assets that are consuming value without generating it, and the assets that are genuinely worth protecting because they are the foundation of the recovery. We maximise the value that the business's asset base can contribute to its survival and recovery.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business in cash crisis that has not fully assessed the assets it could convert to cash
The cash position is critical. The focus has been on revenue and cost. The asset base — inventory, equipment, property, IP, and debtors — has not been systematically assessed for its conversion potential. There may be more cash available in the asset base than the business realises.
Scenario 2
The business paying for assets that are no longer earning their cost
Leased equipment that is not being used. Office space that is half-empty. Inventory that is not moving. Each is consuming cash or obligation that the business cannot afford. A structured asset review identifies the assets that are costing more than they generate — and implements the actions to address them.
Scenario 3
The business that owns IP, data, or brand assets that have not been valued or considered as financial assets
The business's intellectual property — its brand, its software, its customer data, its methodology — has never been formally valued. In a distressed situation, IP can be licensed, sold, or used as security for financing in ways that conventional assets cannot — but only if it has been identified and valued correctly.
The Impact It Creates
The Moment You Will Feel the Difference.
Asset base fully mapped and valued — including assets not previously considered
Cash generated from asset realisation to extend runway and fund recovery
Non-earning assets disposed of to eliminate the cost of holding them
IP and intangible assets leveraged for value in the recovery
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Distressed asset audit — all assets mapped and valued
- Asset realisation programme — what to sell, how, and for what minimum consideration
- Sale and leaseback assessment for operational assets
- IP valuation and monetisation options
- Non-earning asset disposal programme
- Asset security assessment — what can be used as collateral for emergency financing
The Outcome
Where You Will Be on the Other Side.
The business has extracted the maximum commercial value from its asset base — generating cash, eliminating the cost of non-earning assets, and identifying the intangible and IP assets that can contribute to the recovery in ways that were not previously considered.
Primary Focus
Identifying and maximising the value of assets held by a distressed business through realisation, disposal, and leveraging of underutilised and intangible assets.
KPI Measurement
- Cash generated from asset realisation
- Non-earning assets disposed of
- IP value identified and monetised
- Asset holding cost eliminated
- Asset security utilised for recovery financing
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The distressed business is rarely as asset-poor as it feels. The crisis consumes attention that should be looking at what is there — the inventory, the IP, the equipment, the receivables — and what value each can contribute to the recovery. We look with fresh eyes and find the value that crisis obscures.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1