Phase 1 · Discovery · Clarity Begins Here
Competitor Analysis
If you cannot describe your three biggest competitors in one sentence each · you do not have a strategy. You have a wish.
Competitor analysis is not about copying what others do. It is about understanding where the market has already been, where the gaps are, and where you can win without fighting on someone else's ground. We map the field so you can position yourself in the space competitors have left open.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup founder competing against incumbents
You know the big players exist · but you have not honestly mapped how you actually differ, what they cannot do, and where their customers are quietly frustrated. Without that map, you are just another option, not a chosen one.
Scenario 2
The SME losing deals to a rising newcomer
A new entrant has appeared in your market and is winning conversations you used to dominate. You suspect they are not actually better · but you cannot articulate why, so the team is on the back foot in every pitch.
Scenario 3
The enterprise watching disruption from the edges
Small, agile competitors are eating margin from beneath you. They are not threats individually, but collectively they are reshaping buyer expectations · and your team needs a clear view of where the market is heading.
The Impact It Creates
The Moment You Will Feel the Difference.
A real, evidenced view of who you are competing against and how
Identified gaps in the market that your competitors have left exposed
Sharper positioning that names what you are NOT, as much as what you are
Sales team that can confidently answer 'why you?' in every conversation
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Competitor landscape map · top 5-10 players
- Capability matrix · feature, pricing, positioning, target buyer
- Strength and weakness audit per competitor
- White-space opportunity analysis
- Differentiation strategy memo
- Sales objection-handling library
The Outcome
Where You Will Be on the Other Side.
You stop competing on the same ground as everyone else and start competing on ground you have chosen. Pricing power returns, sales conversations get easier, and the team operates with conviction rather than reactivity.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £500K avoided in misdirected launches and bad bets
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M of better-informed launch decisions and faster market traction
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £25M in strategic pivots de-risked and new categories validated
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M – £100M+ in optimised market entry, M&A diligence, and category positioning
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every business has competitors · but only some businesses understand them well enough to win consistently. The ones who do are not the ones who shout louder. They are the ones who have done the homework no one else has done.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 1