Phase 4 · Product / Service Development · Build What You Can Actually Deliver
Prototype & MVP Development Advisory
The fastest way to find out if an idea will work is to build the smallest version of it that lets the market tell you.
Prototype and MVP development advisory is the guidance on how to design and build the minimum viable product or prototype that tests the core commercial assumptions of a new product or service at the lowest cost and in the shortest time — ensuring that the validation is genuine, the market feedback is actionable, and the learning is fast enough to avoid committing major resource to a proposition that the market has not confirmed it wants.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that is building a full product before it has validated that the market wants it
The development is underway. The timeline is six months. The budget is significant. And nobody has yet tested whether the target customer would actually buy the product at the proposed price point. The MVP was skipped in the enthusiasm for the idea.
Scenario 2
The business that built an MVP that was too minimal to generate meaningful feedback
The MVP was launched. The feedback was: 'interesting but not quite right.' The business does not know whether the core proposition is wrong or the execution needs development. The MVP was not designed to answer that question.
Scenario 3
The business that is uncertain how to structure the validation process after the prototype is built
The prototype is ready. The business does not know whether to test it with existing clients, target new customers, use a landing page, run a pilot, or hold a structured feedback session. The validation methodology has not been designed.
The Impact It Creates
The Moment You Will Feel the Difference.
Commercial assumptions tested before major development investment is committed
MVP designed to answer the specific questions that determine whether to proceed
Market feedback generated that is specific and actionable
Development resource invested in iterations informed by evidence rather than assumption
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Commercial assumption mapping — what must be true for this to succeed?
- MVP scope definition — what is the minimum that tests the core assumption?
- Prototype design advisory
- Validation methodology design
- Feedback capture and analysis framework
- Go/no-go framework — what the feedback must show to justify full development
The Outcome
Where You Will Be on the Other Side.
The business tests its new product or service idea at minimum cost and maximum speed — with a prototype or MVP designed to answer the commercial questions that determine whether to invest further, and a validation process that generates the specific feedback needed to make that decision.
Primary Focus
Designing the minimum viable product and validation methodology that tests commercial assumptions at minimum cost before major development investment is committed.
KPI Measurement
- Assumptions tested per MVP cycle
- Validation feedback quality score
- Development cost savings from early-stage testing
- Go/no-go decision quality vs outcomes
- Time from concept to validated decision
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in product-market fit acceleration and reduced rebuild waste
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in scalable delivery capability and operational margin expansion
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in product economics, retention, and capability advantage
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in capability transformation, digital re-platforming, and operational moat
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The MVP is not the product. It is the test that determines whether the product is worth building. We design the test.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 4