Phase 4 · Product / Service Development · Build What You Can Actually Deliver
Prototype or MVP
The shortest distance between an idea and a real business is a prototype someone can actually use. Everything else is theatre.
We build the prototype or MVP that lets you put a real version of the offer in front of real users · for the lowest cost and shortest time possible. Not the final product · the smallest credible version that produces real-world feedback.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup over-building before launching
Six months into the build, the founder is still adding features instead of shipping. Each new feature delays the moment of truth · which is also delaying the moment of revenue.
Scenario 2
The SME with a new offer that has never been tested
You have an idea for a new service line · and the temptation is to build it fully before testing. A prototype could validate or kill the idea in weeks instead of quarters.
Scenario 3
The enterprise with innovation programmes that never ship
The innovation lab has produced dozens of concepts · and zero have made it into production. The discipline of building shippable prototypes has not been installed.
The Impact It Creates
The Moment You Will Feel the Difference.
Time-to-feedback compresses dramatically
Investment risk de-risked by real-world signal
The team gains the confidence that comes from a real customer using a real product
Pivots happen on evidence rather than opinion
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- MVP scope and feature prioritisation
- Prototype design and architecture
- Build · web, app, hardware, or service prototype
- Pilot user recruitment and feedback loop
- MVP launch and iteration sprint
- Roadmap to V1 based on learning
The Outcome
Where You Will Be on the Other Side.
You move from theoretical product to validated, in-market prototype in weeks rather than quarters. Every subsequent investment is informed by real user signal rather than internal speculation.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in product-market fit acceleration and reduced rebuild waste
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in scalable delivery capability and operational margin expansion
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in product economics, retention, and capability advantage
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in capability transformation, digital re-platforming, and operational moat
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The companies that win are not the ones with the most polished ideas · they are the ones who got something into the market fastest and learned the fastest. The prototype is the move that makes the learning possible.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 4