Phase 4 · Product / Service Development · Build What You Can Actually Deliver
Product Testing
The cost of finding a product flaw after launch is roughly 100x the cost of finding it before. Testing is the cheapest insurance you will ever buy.
Product testing is the structured validation of your offer against the standards real users will hold it to · functionality, usability, performance, edge cases. We design and run the tests so the product hits the market ready, not embarrassed.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup launching without a testing programme
You are launching on a date, the build is finishing, and there is no formal testing. The first hundred users will find the bugs · and tell everyone about them.
Scenario 2
The SME launching iterations that keep breaking things
Each release introduces problems somewhere else in the product. Regression testing is informal · which means existing customers are part of the test cycle without knowing it.
Scenario 3
The enterprise with quality issues affecting the brand
Quality incidents are hitting customers and the press. The team is reactive · investigating after the fact rather than preventing in the first place.
The Impact It Creates
The Moment You Will Feel the Difference.
Defects caught before customers see them
Launch reputation protected
Engineering team confidence in releases rises
Customer support load drops because the product holds up
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Testing strategy · functional, usability, performance
- Test plan and scenario library
- Test execution and defect tracking
- Pre-launch readiness assessment
- Bug-fix prioritisation framework
- Ongoing testing cadence and process
The Outcome
Where You Will Be on the Other Side.
The product reaches the customer ready to be loved · not ready to be apologised for. The team launches with confidence, customers experience quality from minute one, and the brand earns the trust that comes from things working.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in product-market fit acceleration and reduced rebuild waste
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in scalable delivery capability and operational margin expansion
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in product economics, retention, and capability advantage
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in capability transformation, digital re-platforming, and operational moat
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every business has shipped something it later regretted. The pattern is the same · time pressure, optimism, no formal testing. Treat testing as the thing you do NOT skip, no matter how tight the deadline.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 4