Phase 4 · Product / Service Development · Build What You Can Actually Deliver
Franchise Model Design
The franchise model is the architecture of the business the franchisee will operate. If the architecture is sound, the franchise performs consistently across every location. If it is not, no amount of franchisee quality will compensate.
Franchise model design is the creation of the complete franchise system — the operational model, the support infrastructure, the fee structure, the territory design, the training programme, and the brand standards — that enables a franchisee to operate the business successfully and enables the franchisor to support multiple franchisees simultaneously without losing the consistency that the brand depends on.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business that has decided to franchise but has never designed a franchise system and does not know what it needs to create
The decision to franchise has been made. The business does not yet have a franchise disclosure document, a franchise agreement, an operations manual, a training programme, or a support structure. The work of creating the franchise system is ahead — and the business does not have the expertise or the template to do it efficiently.
Scenario 2
The existing franchisor whose franchise model is underperforming — franchisees are struggling, fees are being disputed, and the brand is suffering from inconsistent standards
The franchise exists. The franchisees are not performing as expected. The operations manual is inadequate. The support structure is overstretched. And the fee structure does not generate enough income to properly fund the support that franchisees need. The model needs redesigning.
Scenario 3
The business that wants to launch an ethical franchise model — fair to franchisees, supportive in structure, and built for long-term mutual success — and needs help designing one
The business wants to build a franchise that treats franchisees as genuine partners — with transparent fees, meaningful support, and a model designed for their success as much as the franchisor's. The design of a franchise model that achieves this requires more thoughtfulness than the standard approach.
The Impact It Creates
The Moment You Will Feel the Difference.
Franchise system designed — complete, coherent, and capable of supporting multiple franchisees
Fee structure designed — fair to franchisees and sufficient to fund the support they need
Territory design completed — territories that give franchisees viable opportunities
Brand standards embedded — consistency protected across every franchisee location
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Franchise model design — complete franchise system specification
- Fee structure design — initial fee, royalty, and other fee components
- Territory design and mapping
- Brand standards framework
- Support structure design — what the franchisor will provide and how
- Franchise pilot design — testing the model before broad rollout
The Outcome
Where You Will Be on the Other Side.
The franchisor has a complete franchise model — commercially structured, operationally sound, and designed for the mutual success of franchisor and franchisee — ready for the legal, operational, and marketing work that brings it to market.
Primary Focus
Designing the complete franchise model — system, fees, territories, and support structure — that enables consistent franchisee performance across the network.
KPI Measurement
- Franchise model completeness score
- Franchisee financial performance vs model projections
- Franchisee satisfaction with support
- Brand consistency score across network
- Franchise fee sustainability for support delivery
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in product-market fit acceleration and reduced rebuild waste
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in scalable delivery capability and operational margin expansion
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in product economics, retention, and capability advantage
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in capability transformation, digital re-platforming, and operational moat
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The franchise model is the product the franchisor is selling to franchisees. It needs to be as good as the business the franchisee is expected to operate — because if it is not, the franchisee's failure is the franchisor's failure, and in franchising, the franchisor's reputation is only as strong as its weakest performing franchisee. We design the model that makes success the default.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 4