Phase 4 · Product / Service Development · Build What You Can Actually Deliver
User Experience
Buyers do not stop using your product because it broke · they stop because it frustrated them. Friction is more lethal than failure.
User experience design is the disciplined craft of making your product feel obvious, fast, and pleasing to use. We audit, design, and improve the UX so the product becomes a quiet pleasure rather than a daily friction.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with a product users abandon
Sign-ups are healthy · but most users disappear after the first session. The product works · it just does not work the way users want it to.
Scenario 2
The SME with low feature adoption
Three quarters of your customers use a fraction of the product. The features exist; the UX failed to lead users to them.
Scenario 3
The enterprise with legacy UX that embarrasses the brand
Your product is twenty years old, the UX shows it, and competitors with modern interfaces are winning deals you used to dominate.
The Impact It Creates
The Moment You Will Feel the Difference.
Activation, retention, and feature adoption all improve
Support load drops because users can self-serve
Customer-satisfaction scores rise without product changes
Brand perception lifts because the product feels modern and considered
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- UX audit and friction map
- User research and persona refinement
- Information architecture and flow redesign
- UI design and prototyping
- Usability testing and iteration
- Design-system foundations for ongoing UX
The Outcome
Where You Will Be on the Other Side.
Your product becomes a pleasure to use · not an obstacle. Customers stay longer, use more, and recommend more often. The UX becomes a quiet competitive advantage that compounds over years.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K+ in product-market fit acceleration and reduced rebuild waste
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in scalable delivery capability and operational margin expansion
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in product economics, retention, and capability advantage
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in capability transformation, digital re-platforming, and operational moat
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The companies whose products you love are not the ones with the most features · they are the ones whose UX made you feel competent. Friction is the silent killer of retention. UX is how you remove it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 4