Phase 13 · Outsourced Business Function Hubs · Delegate. Accelerate. Focus.
Outsourced Promotion Hub
Promotion is the discipline of making the right buyers aware, interested, and ready to act. Outsourced Promotion Hub delivers the campaigns, the activations, and the commercial triggers that move buyers from passive awareness to active consideration.
Outsourced Promotion Hub is a fully managed promotional marketing function — campaign strategy, offer development, partnership promotions, event-based activations, seasonal campaigns, referral programmes, and buyer incentive structures — delivered as a service to businesses that need structured, commercially directed promotional activity without the resource to plan and execute it internally. Where advertising creates awareness and marketing builds brand, promotion creates the specific moments of commercial urgency, value proposition clarity, and buyer activation that accelerate pipeline from consideration to decision. The Hub designs and executes the promotional programme that keeps the business commercially present with its target buyers and creates the commercial moments that drive action.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business with strong brand awareness but weak pipeline conversion
Buyers know the business. They follow the brand. They open the emails. But the conversion from awareness to active commercial conversation is slow and uncertain. There is no promotional infrastructure creating urgency, incentivising trial, or giving buyers a specific reason to act now rather than continue passively following. Brand awareness is present. Commercial activation is absent.
Scenario 2
The business with no structured approach to generating referrals
The existing client base is the most underutilised commercial asset in the business. Clients are satisfied — some are genuinely enthusiastic advocates. But referrals arrive irregularly, without a systematic mechanism to encourage, reward, or amplify them. A structured referral and advocacy promotion programme would convert existing client satisfaction into a reliable, low-cost source of qualified pipeline — but it has never been designed or activated.
Scenario 3
The business missing the commercial calendar opportunities in its sector
The market the business operates in has a commercial calendar — sector conferences, procurement cycles, seasonal demand patterns, and buying windows that recur every year. Competitors plan promotional activity around this calendar and arrive in front of buyers at exactly the moment buying intent is highest. The business does not have a promotional calendar, does not plan around buying cycles, and misses the commercial windows that prepared competitors exploit every year.
The Impact It Creates
The Moment You Will Feel the Difference.
Commercial pipeline is activated systematically — structured promotions create the specific moments of buyer urgency and value clarity that move consideration into conversation
Referral and advocacy revenue increases — a structured referral programme converts existing client satisfaction into a reliable, measured source of new commercial pipeline
The business is commercially present at the highest-intent moments in the buyer's calendar — promotional activity is planned around the buying cycle, not reactive to it
Promotional ROI is measured and improving — every promotional activity is assessed against commercial outcomes, and the programme is optimised with every iteration
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Promotional strategy and calendar — a structured promotional plan aligned to the business's commercial objectives and the target buyer's purchasing calendar
- Offer and incentive development — the design of promotional offers, value adds, and buyer incentives that create commercial urgency without undermining pricing integrity
- Referral and advocacy programme — a structured programme for activating existing client relationships as a promotional and pipeline channel
- Campaign activation and execution — the production and deployment of promotional campaigns across agreed channels, including email, social, and event-based activations
- Promotional performance reporting — a review of each promotional campaign against commercial objectives, informing the development of the next activity
The Outcome
Where You Will Be on the Other Side.
After Outsourced Promotion Hub, the business has a structured, commercially directed promotional programme — creating buyer urgency, activating referral networks, and capitalising on the commercial calendar moments that produce the highest-conversion pipeline the business's market offers.
Primary Focus
Delivering a fully managed promotional marketing function — campaign strategy, offer development, referral programmes, and buyer activation — as a service, creating the commercial urgency and pipeline acceleration that moves buyers from awareness to action.
KPI Measurement
- Promotional campaign conversion rate — percentage of targeted buyers taking the defined promotional action
- Referral programme pipeline generated — commercial pipeline created through structured referral activation
- Promotional ROI — revenue or pipeline value generated per £1 of promotional investment
- Buyer activation rate — percentage of engaged but unconverted buyers moved to active commercial conversation through promotional activity
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
Bespoke
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
Bespoke
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
Bespoke
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
Bespoke
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The buyers who are ready to act need a reason to act now. Outsourced Promotion Hub creates those reasons — the right offer, at the right moment, in the right context — systematically turning buyer interest into commercial conversation and commercial conversation into closed revenue.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 13