Phase 13 · Outsourced Business Function Hubs · Delegate. Accelerate. Focus.
Outsourced PR Hub
Third-party endorsement is worth more than any advertising you can buy. Outsourced PR Hub puts your business in the publications, the broadcasts, and the industry conversations that your buyers trust most.
Outsourced PR Hub is a fully managed public relations function — media relations, press release development, journalist relationship management, thought leadership placement, crisis communications, and industry media strategy — delivered as a service to businesses that need professional PR capability without the cost of a retained PR agency for retained monthly fees against uncertain coverage guarantees. The Hub provides the strategic media positioning, the journalist relationships, and the content development that generates consistent, credible, third-party media coverage — the kind of endorsement that advertising cannot buy and that prospective buyers weight most heavily when forming commercial judgements.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business doing interesting, newsworthy things that nobody is writing about
The business is growing, winning significant clients, launching innovative services, and contributing genuine insight to its industry. But no journalist knows about it. There is no PR infrastructure, no media relationship, and no mechanism for translating the commercial activity of the business into the published coverage that would amplify its market positioning. The news is happening. It is not being communicated.
Scenario 2
The business spending on PR retainers without seeing coverage
The business is paying a PR agency a monthly retainer. Press releases go out. Media lists are maintained. But coverage in the publications that the target buyers actually read is sporadic and rarely on the topics that position the business most favourably. The PR is generating activity without generating the specific, commercially relevant coverage that builds brand authority in the right buyer community.
Scenario 3
The business preparing for a significant announcement or profile-raising moment
A funding round is closing. A major client is being announced. A new service is launching. A significant piece of research is being published. The business has a genuine moment of commercial news — and no infrastructure to amplify it. Without professional PR management, the announcement disappears into the noise. With it, the moment becomes a commercial milestone that extends the brand's reach and authority across the publications and platforms where buyers form their views.
The Impact It Creates
The Moment You Will Feel the Difference.
The business is covered in the publications, broadcasts, and online platforms that the target buyer community reads, watches, and trusts — building third-party credibility that no advertising can replicate
Media relationships are built systematically — the business becomes a known, reliable source of insight and commentary, generating a self-reinforcing cycle of media interest and coverage
Significant commercial moments are amplified — product launches, client wins, funding rounds, and research publications reach the widest possible relevant audience
Brand authority increases measurably — the accumulation of media coverage shifts market perception of the business from capable supplier to recognised industry voice
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- PR strategy and media landscape mapping — a structured approach to the publications, journalists, and media channels most relevant to the target buyer audience, with a prioritised coverage plan
- Press release and media content development — professionally written press releases, media pitches, and thought leadership articles developed around the business's commercial news and expert positioning
- Media outreach and journalist relationship management — proactive outreach to target journalists and editors, building the relationships that generate consistent, accurate coverage
- Thought leadership placement — the identification and pitch of thought leadership topics to relevant publications, securing bylined articles and expert commentary placements
- PR performance reporting — a monthly review of media coverage achieved, publication reach, and the commercial positioning value of coverage secured
The Outcome
Where You Will Be on the Other Side.
After Outsourced PR Hub, the business has consistent, commercially relevant media coverage in the publications its buyers trust — building brand authority, generating third-party endorsement, and creating the kind of market presence that makes buyers more confident, sales cycles shorter, and commercial conversations easier to start.
Primary Focus
Delivering a fully managed public relations function — media relations, press release development, thought leadership placement, and journalist relationship management — as a service, generating consistent third-party media coverage that builds brand authority and commercial credibility.
KPI Measurement
- Media coverage pieces per month — tracked by publication tier and audience relevance
- Publication reach — total audience reached through media coverage, tracked monthly
- Share of voice — the business's media presence relative to key competitors in target publications
- Commercially attributed coverage — buyer mentions of media coverage as a factor in commercial engagement decisions
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
Bespoke
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
Bespoke
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
Bespoke
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
Bespoke
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that buyers trust most are those they have read about, heard about, and seen endorsed by the sources they trust. Outsourced PR Hub builds that trust systematically — one story, one placement, one media relationship at a time — until the business is the one buyers mention first when asked who leads their category.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 13