Phase 13 · Outsourced Business Function Hubs · Delegate. Accelerate. Focus.
Outsourced Marketing Hub
Marketing is not a campaign. It is an infrastructure. Outsourced Marketing Hub gives you the strategy, the content, the campaigns, and the brand — without the agency markup or the internal headcount.
Outsourced Marketing Hub is a fully managed marketing function — brand strategy, content programme, digital marketing, campaign management, and marketing performance — delivered as a service to businesses that need professional marketing capability without the overhead of a full internal team or the misaligned incentives of a traditional agency. The Hub provides the right combination of strategic marketing leadership, content production, digital channel management, and performance reporting to build brand visibility, generate inbound pipeline, and position the business for commercial growth — at a cost structure that reflects the business's current stage rather than an enterprise marketing budget.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The business with no consistent marketing output despite a recognised need for it
Marketing exists in the business as an intention rather than a function. Content is produced occasionally. Social media is updated sporadically. There is no strategy, no calendar, no consistent brand voice, and no performance measurement. The business knows marketing matters — the pipeline would be fuller and the sales process shorter with better brand visibility — but the function has never been resourced or structured to deliver at the level the business needs.
Scenario 2
The business spending on agencies without seeing commercial return
The marketing budget is going to agencies — PR, digital, design, content — but the commercial return is unclear. The agencies produce work. The brand looks reasonable. But the connection between marketing activity and pipeline growth is tenuous, the strategic direction changes with every agency review, and the business is receiving executional capability without the strategic coherence that makes execution commercially effective.
Scenario 3
The scaling business that has outgrown founder-led marketing
The founder has handled marketing personally until now — the website, the social media, the occasional email campaign. It has worked well enough at the current scale. But the business is growing, the commercial ambition has expanded, and founder-led marketing cannot keep pace. A professional marketing function is needed — but hiring a head of marketing is expensive and risky at a stage where the marketing needs have not been fully defined.
The Impact It Creates
The Moment You Will Feel the Difference.
A consistent, strategically coherent marketing function is running — producing content, managing campaigns, and building brand visibility on a reliable weekly and monthly cadence
Marketing activity is connected to commercial outcomes — every channel, every campaign, and every piece of content is assessed against its contribution to pipeline and revenue
The business's brand presence improves systematically — website, social, content, and campaign all develop a coherent voice and a compounding visibility
Marketing cost is variable and efficient — the business accesses strategic marketing leadership and executional capability without carrying the overhead of a full internal team
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Marketing strategy and channel plan — a structured marketing strategy defining the target audience, the brand positioning, the channel mix, and the commercial objectives
- Content programme — a monthly content plan and production schedule covering social media, email, articles, and case studies aligned to the marketing strategy
- Campaign management — the ongoing planning, execution, and optimisation of digital marketing campaigns across agreed channels
- Brand and messaging development — the articulation and consistent application of the brand voice, visual identity, and messaging framework across all marketing outputs
- Marketing performance reporting — a monthly review of marketing activity, channel performance, and commercial attribution against the agreed objectives
The Outcome
Where You Will Be on the Other Side.
After Outsourced Marketing Hub, the business has a consistently producing, strategically directed marketing function — building brand visibility, generating inbound pipeline, and creating the commercial infrastructure that makes every sales conversation easier to start and faster to close.
Primary Focus
Delivering a fully managed marketing function — strategy, content, campaigns, and performance — as a service, giving businesses professional marketing capability and brand-building consistency without the cost of a full internal team or the misaligned incentives of a traditional agency.
KPI Measurement
- Marketing qualified leads generated per month — tracked against agreed targets
- Brand visibility metrics — website traffic, social reach, and email list growth month-on-month
- Content output consistency — pieces published per month against agreed editorial calendar
- Marketing-attributed pipeline — commercial opportunities created from marketing activity, tracked quarterly
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
Bespoke
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
Bespoke
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
Bespoke
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
Bespoke
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that grow consistently are not always the best in their market — they are the most consistently visible, the most clearly positioned, and the most commercially present in the buyer's awareness. Outsourced Marketing Hub builds that presence systematically, every month, without the overhead of building it internally.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 13