Phase 5 · Launch Campaign · Awareness Becomes Traction
Media Outreach
The journalist you have never met is not going to write about your launch unless someone makes the case · and that case has to be made well, repeatedly, and to the right person.
Media outreach is the structured, sustained campaign of reaching the right journalists with the right stories at the right time · so the launch is covered, the narrative is captured, and the brand earns the press it deserves.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup whose launch goes uncovered
The launch happens · and the press misses it entirely. The story you wanted to tell to the market gets told by nobody. The opportunity does not come back.
Scenario 2
The SME with sporadic media relationships
Occasionally a journalist writes about you · and the rest of the time, nothing. There is no system, no relationship pipeline, no compounding coverage.
Scenario 3
The enterprise with national/international press fragmentation
PR is happening · across regions, agencies, and topics · with little coordination. The cumulative coverage is significant; the cumulative narrative is incoherent.
The Impact It Creates
The Moment You Will Feel the Difference.
Launches and announcements actually get covered
Tier-one media relationships develop over time
Narrative control · the press uses your words
Compounding coverage builds brand authority quarter over quarter
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Media outreach strategy and target list
- Press release and story-angle development
- Journalist outreach campaign and follow-up
- Media training and spokesperson preparation
- Coverage tracking and reporting
- Long-term media relationship management
The Outcome
Where You Will Be on the Other Side.
Your launches, announcements, and milestones get the press coverage they deserve · because the relationships have been built, the stories have been crafted, and the outreach has been sustained.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The press is a multiplier on every commercial moment in the business · if you have done the work to earn the relationships. The relationships do not arrive by accident. They are built · or they are not.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5