Phase 5 · Launch Campaign · Awareness Becomes Traction
Email Marketing
Email is older than every other digital channel and still outperforms most of them · because you own the relationship, not the algorithm.
We design and operate the email marketing programmes that build, segment, nurture, and convert audiences over time · without relying on third-party platforms. Owned audiences. Owned outcomes.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup with no email programme
Every other channel rents the relationship · email owns it. You have not built that owned channel · which means the day a platform changes, your audience is gone.
Scenario 2
The SME with an under-utilised list
You have a list · 5,000, 10,000, 50,000 names · and you email it occasionally. The latent value sitting in that list is enormous · and untapped.
Scenario 3
The enterprise with email-team silos
Each team sends its own emails · transactional, marketing, support, product. The customer receives a confused stream rather than a coherent experience.
The Impact It Creates
The Moment You Will Feel the Difference.
Owned audience that no platform can take away
Nurture sequences that convert leads over time, not just at click
Segmentation that increases relevance and reduces unsubscribes
Email ROI consistently among the highest of any channel
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Email strategy and segmentation framework
- Welcome, nurture, and conversion sequences
- Newsletter strategy and editorial calendar
- Automation flows and trigger logic
- Template design and A/B testing programme
- Email performance dashboard
The Outcome
Where You Will Be on the Other Side.
Email becomes one of the highest-performing channels in the business · because it is owned, measurable, and built on relationships that compound over time. The list becomes a strategic asset rather than a forgotten address book.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Every business that has built a meaningful audience has, at some point, learned to use email as a relationship channel rather than a broadcast tool. That shift is the moment the list becomes an asset.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5