Phase 5 · Launch Campaign · Awareness Becomes Traction
Generate Awareness
If the market does not know you exist, nothing else matters · which is why awareness is the first kingdom every business has to conquer.
We design the awareness programmes that get your brand into the attention of the right audience at scale · through earned media, paid amplification, partnerships, and content distribution.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup at zero brand recognition
Nobody outside your immediate network has heard of the business. Every sales conversation begins with explanation rather than recognition.
Scenario 2
The SME with niche recognition outside its niche
Your industry knows you · the adjacent markets do not. Expansion is harder than it needs to be because awareness ends at the edge of your home territory.
Scenario 3
The enterprise with brand-awareness erosion
Awareness was once strong · and has been eroding as newer competitors take share. The business is paying for that erosion in every commercial conversation.
The Impact It Creates
The Moment You Will Feel the Difference.
Audience knows the brand exists, what it does, and who it serves
Sales conversations start with recognition rather than introduction
Marketing efficiency rises as recognition compounds
Talent and partnership pipelines benefit from brand visibility
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Awareness strategy and channel mix
- Earned and paid amplification programme
- Brand-visibility KPIs and tracking
- Audience reach and frequency optimisation
- Brand-recall measurement framework
- Compounding awareness roadmap
The Outcome
Where You Will Be on the Other Side.
The market knows you. Recognition becomes the starting point of every conversation rather than the goal of every campaign · and the business benefits from a recognition tax that competitors pay and you no longer have to.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“Recognition is the foundation under every other commercial outcome · sales, talent, partnerships, capital. The investments in awareness today are the inheritance of the business tomorrow.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5