Phase 5 · Launch Campaign · Awareness Becomes Traction
Create Excitement
People talk about brands that excite them and ignore the ones that do not. The difference is a designed emotional moment, not luck.
We design the campaigns and moments that generate genuine excitement around your business · the launches, milestones, and brand stories that audiences actually want to share.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup that announces and is met with silence
Every milestone gets announced and very little engagement follows. The communications are factual rather than emotional · and the audience does not respond to facts alone.
Scenario 2
The SME whose brand feels functional, not emotional
The brand works · it just does not move anyone. Customers buy and leave. Excitement is absent.
Scenario 3
The enterprise creating launches the press ignores
Product launches happen quarterly · and the press covers them politely or not at all. The launches need an emotional anchor the market actually responds to.
The Impact It Creates
The Moment You Will Feel the Difference.
Audience response that includes sharing, repeating, and recommending
Press and influencers cover moments because they FEEL coverage-worthy
Employees feel proud · which strengthens recruitment and retention
Brand becomes emotionally located in the audience's mind
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Excitement-driven campaign strategy
- Emotional moment design and content production
- Social amplification playbook
- Press and influencer engagement plan
- Internal-amplification and culture-activation programme
- Post-moment learning and refinement
The Outcome
Where You Will Be on the Other Side.
Your business becomes a brand the market gets excited about · which is the foundation of word-of-mouth, organic media, and the recruitment of customers and team members who choose you because they want to be part of what you are building.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The brands that compound over decades are the ones that learned to create genuine excitement · not manufactured hype, but real emotional resonance. That capability is engineered. We help engineer it.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5