Phase 5 · Launch Campaign · Awareness Becomes Traction
Launch Events
A great launch event is not a party · it is a commercial moment engineered to compress months of marketing into a single, talked-about evening.
We design and produce the launch events that turn a date on the calendar into a market moment · venue, programme, audience, content, follow-through. Every detail engineered to convert attention into commercial advantage.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The startup launching with no event presence
The launch will happen quietly · with no concentrated moment that gives the market a reason to pay attention. The launch will work harder than it has to because it has no anchor moment.
Scenario 2
The SME hosting events that lose money
Past events have cost more than they returned · because they were designed as parties rather than commercial moments. The team is now reluctant to host another one.
Scenario 3
The enterprise running flagship events that feel stale
The annual flagship event has become a habit rather than a moment. Attendance is declining, sponsors are questioning, and the format has not evolved with the audience.
The Impact It Creates
The Moment You Will Feel the Difference.
A concentrated commercial moment that compounds across the year
Audience leaves talking about your business · for weeks, not hours
Press, partners, and prospects all engage during the heightened window
Event ROI measured in pipeline, not headcount
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Event strategy · purpose, audience, format, programme
- Venue, production, and supplier management
- Content development · keynotes, panels, demos
- Marketing campaign · pre, during, post
- Follow-up sequence and pipeline conversion
- Event ROI measurement and learning capture
The Outcome
Where You Will Be on the Other Side.
Your launch event becomes the commercial moment of the quarter · or the year. The audience leaves talking, the press reports, partners reconnect, and the pipeline carries the lift for months afterwards.
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in qualified pipeline and launch traction
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in revenue impact from coordinated launch and demand generation
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £25M in launch economics and multi-channel revenue acceleration
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in launch-driven revenue, market-share capture, and brand momentum
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The events you remember are the ones where the experience exceeded the invitation. We design events so the post-event conversations carry your brand further than any campaign could.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 5