Exhibition Success Programme
One event, end-to-end · the difference between renting a stand and running a campaign.
What's inside
15 elements · one outcome · one invoice.
Standalone, this stack is £16,400 across 6 delivery streams. Bundled, it's £12,500 · 32% lower · one account director · one timeline.
Presence
- £3,800
Pre-event Marketing
- £450
- 4-email pre-event campaign£1,200
- LinkedIn paid amplification · 4 weeks£950
Onsite Activation
- £1,500
- Welcome-gift insert (200 units)£650
Lead Capture
- QR-scan visitor app + lead enrichment£950
- Real-time leaderboard for your team£350
Post-event Leverage
- Recap video (60 sec branded edit)£1,400
- Professional photography rights£600
- Press release + trade-media distribution£1,100
- Post-event nurture sequence (5 emails)£850
Reporting
- 6-dimension KPI dashboard (live)£600
- ROI report + recommendations for next event£800
- Pre + post strategy sessions (2× 90 min)£1,200
The maths
Payback in months, not years.
Industry-benchmark assumptions · override any with your own numbers on enquiry.
- Stand footfall (3-day average)850 visitorsRegional event median
- Captured leads · qualified85 leads10% scan-to-lead conversion
- Meetings booked post-event22 meetings25% lead-to-meeting
- Average B2B close rate18%HubSpot UK B2B median
- Average deal value£25,000user-overrideable
- Expected closed revenue£99,00022 × 18% × £25k
Run the maths on your numbers
Override the benchmarks. The maths refreshes.
Typical B2B benchmark
Mid-tier services / SaaS
Indicative only · based on your inputs above. Closed revenue depends on your team's execution. Reset by reloading the page.
Why bundled wins
Buying the parts loses to buying the whole.
- 1
Stand alone costs £3,800 · the marketing that drives footfall to it costs £2,600 separately · buyers who book stands without pre-event marketing report 40% lower stand footfall than those who do both.
- 2
Lead-capture tech that isn't pre-integrated with your CRM produces leads that go cold within 7 days · the bundled QR app exports to HubSpot/Salesforce/Pipedrive on event day-3.
- 3
Post-event content windows close fast · trade press takes a story 5 working days post-event or never · the bundled press distribution hits day-2 not day-12.
- 4
Standalone, this stack is £18,400 across 6 different suppliers and 6 different invoices · bundled, it's one £12,500 invoice and one account director.
How it runs
12 weeks · 1 event cycle.
1. Pre-event sprint
- 90-min discovery call · audience + goals
- Stand design brief signed off
- Pre-event marketing calendar locked
- Lead-capture stack wired to your CRM
2. Amplification
- Newsletter spotlight goes live
- 4-email pre-event sequence
- LinkedIn paid runs continuously
- Demo theatre slot promoted to attendees
3. Onsite execution
- Stand build + team briefing
- Demo theatre slot delivered
- Welcome-gift inserts distributed
- Real-time lead leaderboard pings your team
- Photography + videography captured
4. Convert + report
- Recap video published within 48 hrs
- Press release distributed day-2
- 5-email nurture sequence to captured leads
- ROI report + recommendations delivered
- Post-event strategy session
What gets reported
Six-dimension scorecard. The report is the deliverable.
FAQ
Before you ask.
What if my stand needs to be bigger than 2×2m?
We upgrade to 3×2m for +£2,400 or 3×3m for +£5,500 · same bundle, larger footprint. Premium events (National, Global) carry a venue uplift quoted separately.
Can I swap items in the bundle?
Yes · the bundle is a starting point. Common swaps: trade Welcome-gift insert for a Coffee-break sponsor (+£1,800), trade Newsletter spotlight for a Programme half-page ad (+£250). Your account director maps the swap in the discovery call.
Does the bundle price include venue costs?
Stand space at Local and Regional events is included. National and Global events carry a venue uplift (£800-£2,400) quoted up-front so there's no surprise. Travel, accommodation, stand staffing are buyer-supplied.
How is the ROI report compiled?
Five data feeds: stand-scan app, lead-capture CRM sync, marketing channel attribution (UTMs + LinkedIn pixel), post-event survey of attendees, trade-press monitoring. Compiled into the 6-dimension scorecard and delivered Week 12.
Stack the accelerators
Pair Exhibition Success Programme with —
Accelerators stack · same account director, layered outcomes, blended discount on the second.
⚡ Limited cohort
Run Exhibition Success Programme this cycle.
Bundled to deliver one outcome. Specialist resources are allocated and momentum starts building the moment your booking confirms · see our Cancellation & Refund Policy for full terms.