Promotional Opportunities Catalogue
Marketing builds awareness.Promotion drives action.
89+ event-specific promotional activities · 15 categories · every one tied to a measurable KPI. Build a promotion campaign that turns your stand into a conversion engine.
Pick what fits · or have us architect a bespoke promotion stack for your tier.
The Distinction
Two disciplines. One belongs in this catalogue.
Confusing the two is the most expensive mistake an exhibitor makes. Marketing fills the room. Promotion converts the room.
Creates awareness and demand.
Pre-event email, social, content, PR, website, search. The compounding asset that gets you onto buyer shortlists before the event ever happens.
Measured in: reach · brand impressions · share of voice
Drives action against a specific message.
A launch · a demo · an offer · a competition · a consultation. Time-bound, surface-specific activations that move buyers from interest to action.
Measured in: redemptions · meetings · entries · conversions · revenue
The Catalogue
89 promotional activities. Pick the ones that fit your goal.
Filter by event phase or browse by category. Every activity carries a primary KPI so you can measure what worked.
Showing 89 of 89 activities
Launch & Announcement
Put a new product, service, brand or message in front of the market before doors even open.
Product Launch Campaign
PreNew Service Launch
PreNew Brand Launch
PreBusiness Announcement Campaign
PreExhibition Countdown Campaign
PreFeatured Product & Demo
Hero a product, run a demo, or stage a live showcase that drives buyer interest on the floor.
Featured Product Promotion
Pre/DuringProduct Demonstration Promotion
DuringLive Product Showcase
DuringInnovation Showcase Promotion
DuringProduct Comparison Promotion
DuringNew Collection Launch
DuringPromotional Video on Venue Screens
DuringSampling, Trials & Free Consults
Let buyers experience the product or service · the fastest route from interest to purchase.
Product Sampling Campaign
DuringProduct Trial Promotion
DuringFree Trial Promotion
During/PostFree Consultation Promotion
During/PostFree Audit Promotion
During/PostFree Health Check Promotion
DuringOffers, Discounts & Bundles
Time-bound deals that convert browsers into buyers while the event energy is high.
Exclusive Offer Promotion
Pre/DuringLimited Time Promotion
DuringFlash Promotion
DuringVoucher Promotion
DuringDiscount Promotion
DuringBundle Offer Promotion
DuringUpgrade Promotion
DuringFree Gift Promotion
DuringRegistration Drivers
Pre-event sessions, workshops and roundtables that get the right people booked into your time on-site.
VIP Invitation Promotion
PreEarly Bird Promotion
PreSpeaker Session Promotion
PreWorkshop Promotion
PreSeminar Promotion
PreMasterclass Promotion
PreNetworking Session Promotion
PreRoundtable Promotion
PreHosted Buyer Promotion
PreContent & Catalogue
Brochures, catalogues and videos pushed to engaged audiences before and during the event.
Meet the People
Founder · expert · buyer · investor · supplier sessions that humanise the brand.
Meet the Team Promotion
PreMeet the Founder Campaign
PreMeet the Expert Campaign
PreMeet the Buyer Promotion
DuringMeet the Investor Promotion
DuringMeet the Supplier Promotion
DuringCompetitions & Gamification
Prize draws, treasure hunts and gamified campaigns that generate engagement and data.
Competition Promotion
DuringPrize Draw Campaign
DuringGiveaway Campaign
DuringQR Code Campaign
DuringDigital Passport Campaign
DuringTreasure Hunt Promotion
DuringGamification Campaign
DuringPhoto Competition
DuringSurvey Promotion
DuringPoll Campaign
DuringNetworking & Meetings
Coffee sessions, matchmaking, VIP lounges · structured access for the conversations that matter.
Coffee Networking Promotion
DuringVIP Lounge Promotion
DuringBuyer Matching Promotion
DuringInvestor Matching Promotion
DuringPartnership Promotion
During/PostCollaboration Promotion
DuringEngagement & Visibility
Selfie walls, social check-ins, video booths and live streams that turn visitors into amplifiers.
Social Check-in Promotion
DuringSelfie Wall Promotion
DuringVideo Booth Promotion
DuringLive Interview Promotion
DuringLive Streaming Promotion
DuringDaily Highlight Promotion
DuringClosing Day Promotion
DuringAssessments & Insights
Free assessments, AI reviews and industry reports that lead with value, not a pitch.
Business Growth Assessment Promotion
DuringAI Business Review Promotion
DuringIndustry Report Promotion
Pre/PostWhitepaper Promotion
Pre/PostSocial Proof & Authority
Case studies, testimonials and customer success stories the audience trusts more than your copy.
Awards
Award nominations and wins · third-party validation worth more than any ad you can buy.
Referral & Loyalty
Activations that convert one customer into many · and one event into ongoing returning revenue.
Post-event Follow-up
Thank you, cross-sell, upsell, community · where 70% of exhibition revenue is actually won.
Thank You Campaign
PostFollow-up Offer Promotion
PostCustomer Welcome Promotion
PostCross-Sell Promotion
PostUpsell Promotion
PostCommunity Membership Promotion
PostWebinar Invitation Promotion
PostPost Event Showcase Promotion
PostExhibitor Spotlight Promotion
PostFeatured Supplier Promotion
PostSuccess Celebration Campaign
PostThe KPI Framework
Every promotion is measurable. Across 7 dimensions.
Mix and match KPIs across these 7 dimensions to track exactly what each activity is driving.
Reach
- Campaign reach
- Impressions
- Unique viewers
- Brand exposure
- Audience growth
Engagement
- Click-through rate (CTR)
- Engagement rate
- Likes · comments · shares
- Saves
- Video watch time
- QR code scans
Participation
- Registrations
- Bookings
- Competition entries
- Demonstration attendance
- Workshop attendance
- Webinar registrations
- Survey responses
Conversion
- Leads generated
- Qualified leads
- Meetings booked
- Offers redeemed
- Trial sign-ups
- Consultations booked
- Sales generated
- Revenue generated
Relationship
- New contacts
- LinkedIn connections
- Buyer introductions
- Investor meetings
- Supplier meetings
- Partnership opportunities
- Collaboration requests
Customer
- New customers
- Returning customers
- Referral customers
- Customer lifetime value
- Customer satisfaction
Revenue
- Average order value
- Promotion revenue
- Upsell revenue
- Cross-sell revenue
- Pipeline value
- Return on Promotion Investment (ROPI)
Premium · Build Your Own
Bundle your promotions. See the ROI before you commit.
Hand-pick activities from the catalogue · we model the expected reach, engagement, leads, meetings, pipeline and revenue before you spend a pound.
Every selected activity automatically displays its price, expected reach, predicted leads, estimated meetings and ROI forecast.
Stop buying promotions as one-off add-ons. Start investing in a measurable promotion campaign.
Your campaign starts with one conversation
89 ways to turn a stand into a conversion engine.
Tell us your goal · we'll architect the right mix of activities for your tier, your audience and your KPIs.
Promotion is the difference between a stand visitor and a signed customer.