Marketing Opportunities Catalogue
Advertising buys surface.Marketing builds the audience that walks past it.
81+ marketing activities · 11 categories · email, social, content, SEO, PR, video, ABM, community, customer advocacy. The compounding asset that fills your stand before doors open.
Marketing is what turns one event into twelve months of inbound demand.
The Distinction
Three disciplines. Marketing comes first.
Marketing fills the room. Advertising occupies it. Promotion converts it. Without the first, the other two have nothing to act on.
Builds awareness.
Pre-event email, social, content, SEO, PR, partner campaigns. The compounding asset that gets you onto buyer shortlists before they ever see your stand.
Measured in: reach · audience · authority · pipeline
Buys surface.
Specific placements · stand wraps, banners, magazine spreads, app slots. You rent the eyeball-on-brand moment.
Measured in: impressions · recall · visibility
Drives action.
Launches, demos, competitions, offers · time-bound activations that turn awareness into response and response into pipeline.
Measured in: redemptions · meetings · conversions
The Catalogue
81 marketing activities. Pick the channels that fit your audience.
Filter by event phase or browse by category. Every activity carries a primary KPI you can measure.
Showing 81 of 81 activities
Email & Newsletter Marketing
Owned-audience email sequences and industry-newsletter sponsorships · the most measurable, highest-ROI marketing channel for B2B exhibitors.
Pre-event email teaser campaign
PrePre-event email nurture sequence
PrePre-event registration-drive email
PrePre-event VIP invitation email
PreIndustry newsletter sponsorship
PrePre-event digital newsletter feature
PrePost-event email recap campaign
PostPost-event nurture sequence
PostPost-event re-engagement campaign
PostPost-event digital newsletter feature
PostSocial Media Marketing
LinkedIn · Facebook · Instagram · YouTube · X · TikTok · the channels where buyers research before they ever fill out a form.
Pre-event LinkedIn organic campaign
PrePre-event LinkedIn paid (sponsored)
PrePre-event Facebook campaign
PrePre-event Instagram campaign
PrePre-event Instagram Reels series
PrePre-event YouTube video marketing
PrePre-event X (Twitter) campaign
PrePre-event TikTok campaign
PreDuring-event live LinkedIn updates
DuringDuring-event Instagram Stories
DuringPost-event LinkedIn highlights post
PostPost-event LinkedIn paid retargeting
PostPost-event Facebook recap campaign
PostPost-event Instagram recap content
PostPost-event YouTube highlight reel
PostPost-event YouTube long-form session
PostPost-event X recap thread
PostPost-event TikTok recap
PostContent Marketing
Blogs, ebooks, whitepapers, industry reports · the compounding library that earns Google traffic for years after the event.
Pre-event blog series
PrePre-event guest article placement
PrePre-event ebook / whitepaper
PrePre-event industry report
PrePost-event case study series
PostPost-event blog recap
PostPost-event ebook
PostPost-event annual industry report
PostSEO & Search Marketing
Organic search dominance + paid retargeting · capture buyers at the exact moment they're searching for what you do.
Pre-event SEO content optimisation
PrePre-event Google Ads campaign
PrePre-event branded search retargeting
PrePost-event SEO content refresh
PostPost-event Google Ads retargeting
PostInfluencer & Creator Marketing
Borrowed audience from trusted voices in your category · the fastest route to credibility with buyers who don't know you yet.
Pre-event influencer partnership
PrePre-event creator collaboration
PreDuring-event influencer engagement
DuringPost-event influencer recap content
PostPost-event creator co-content
PostPartner Co-Marketing
Sponsors, associations, channel partners, vendors · multi-brand campaigns that double reach without doubling spend.
Pre-event sponsor co-marketing
PrePre-event association partner campaign
PrePre-event channel partner amplification
PrePre-event vendor co-marketing
PrePost-event partner recap collaboration
PostPost-event joint webinar with partner
PostPR & Media Relations
Press releases, journalist briefings, trade-publication editorial, analyst placements · earned media buyers trust more than ads.
Pre-event press release distribution
PrePre-event journalist briefings
PrePre-event trade publication editorial
PrePre-event analyst briefings
PreDuring-event press kit distribution
DuringDuring-event journalist interview coordination
DuringPost-event press release (results)
PostPost-event media follow-up
PostVideo & Multimedia
Teaser videos, speaker previews, highlight reels, testimonial videos · the format buyers actually consume.
Pre-event teaser video campaign
PrePre-event speaker preview videos
PrePre-event behind-the-scenes content
PrePost-event highlight reel
PostPost-event speaker session videos
PostPost-event customer testimonial videos
PostAccount-Based Marketing
Hyper-personalised campaigns aimed at named target accounts · 1:1 marketing that lands the meetings traditional outbound can't.
Pre-event target-account outreach
PrePre-event personalised landing pages
PrePre-event 1:1 hosted-buyer campaigns
PrePost-event ABM follow-up sequence
PostPost-event executive briefing campaign
PostCommunity & Membership
Owned community activations, membership drives, exclusive content · the asset that turns event attendees into year-round audience.
Pre-event community announcement
PrePre-event membership drive
PreDuring-event community activation
DuringPost-event community membership upsell
PostPost-event exclusive content drop
PostCustomer & Advocacy Marketing
Existing-customer invitations, referrals, success stories, advocacy programmes · the channel that converts at 5-10× cold marketing.
Pre-event customer invitation campaign
PrePre-event advocacy / referral campaign
PreDuring-event customer spotlight
DuringPost-event customer success story
PostPost-event customer testimonial marketing
PostMarketing KPI Framework
From awareness to advocacy. 7 dimensions of marketing performance.
Marketing isn't measured in one number · it's measured in seven. Pick the KPIs that match what you're trying to grow.
Awareness
- Total reach
- Impressions
- Brand mentions
- Share of voice
- Top-of-mind score
- Branded-search volume
Audience Growth
- New followers
- Subscriber growth
- Email list size
- Community members
- Audience CPA
- Retention rate
Engagement
- Likes · comments · shares · saves
- Video watch time
- Dwell time
- Email open rate
- Email click-through rate
Authority & Trust
- Backlinks earned
- Citations & mentions
- Expert quotes secured
- Media coverage value
- Analyst & influencer mentions
Acquisition
- Registrations
- Content downloads
- Demo requests
- Event attendees driven
- Free-trial sign-ups
Pipeline & Revenue
- Marketing-qualified leads (MQLs)
- Sales-qualified leads (SQLs)
- Marketing-sourced pipeline
- Marketing-influenced revenue
- Cost per opportunity
Advocacy & Loyalty
- Referrals generated
- Net promoter score (NPS)
- Customer-advocacy actions
- Repeat-engagement rate
- Lifetime value lift
Premium · Build Your Own
Architect your marketing plan. See the audience maths before you commit.
Hand-pick activities from the catalogue · we model the expected reach, audience growth, engagement, MQLs and marketing-sourced pipeline before you spend a pound.
Every selected activity automatically displays its price, expected reach, audience growth, engagement lift, authority score, predicted MQLs and pipeline impact.
Stop treating marketing as a checklist. Start architecting a measurable demand-generation plan.
Your audience starts being built today
81 ways to fill the room before doors open.
Tell us your audience goal · we'll architect the right mix of channels for your tier, your category and your pipeline target.
Marketing is what makes everything else easier · the stand, the conversations, the close.