Advertising Opportunities Catalogue
Promotion buys action.Advertising buys surface.
89+ advertising surfaces · 10 categories · every one tied to a measurable impression, recall or response KPI. Build the brand-visibility stack that buyers cannot ignore.
From showguide cover to title sponsorship · every surface earns its place.
The Distinction
Three disciplines. One belongs in this catalogue.
Confusing them is the most expensive mistake exhibitors make. Each does a job the other two cannot.
Builds awareness.
Pre-event campaigns, content, PR, social, search. The compounding asset that gets you onto buyer shortlists.
Measured in: reach · brand impressions · share of voice
Buys surface.
Specific placements · stand wraps, banners, magazine spreads, app slots, naming rights. You rent the eyeball-on-brand moment.
Measured in: impressions · recall · visibility · co-mention
Drives action.
Launches, demos, competitions, offers · time-bound activations that turn surface into response and response into pipeline.
Measured in: redemptions · meetings · entries · conversions
The Catalogue
89 advertising surfaces. Pick the ones that fit your reach goal.
Filter by event phase or browse by category. Every surface carries a primary KPI you can underwrite.
Showing 89 of 89 surfaces
Print & Magazine
Showguide ads, magazine spreads, delegate-bag inserts · the physical print surfaces buyers still pick up.
Showguide full-page advertising
DuringShowguide half-page advertising
DuringShowguide quarter-page advertising
DuringShowguide inside-cover advertising
DuringShowguide back-cover advertising
DuringPre-event digital magazine advertising
PrePre-event physical magazine advertising
PrePost-event digital magazine advertising
PostPost-event physical magazine advertising
PostDelegate-bag leaflet insert
DuringSupplier directory / catalogue listing
Pre/DuringBrochure rack placement
DuringDigital & Event App
Event website, mobile app, newsletter banners, push notifications · digital surfaces with first-click measurement.
Event website homepage banner
Pre/DuringEvent website premium sidebar ad
Pre/DuringEvent mobile app splash ad
DuringEvent app banner advertising
DuringEvent app native listing (sponsored)
DuringEvent app push notification
DuringPre-event newsletter banner
PreDuring-event newsletter banner
DuringPost-event newsletter banner
PostEmail signature advertising
Pre/PostPre-event countdown widget ad
PreWifi splash page sponsorship
DuringVenue Signage & Branding
Banners, floor decals, glass-door wraps, charging stations · physical brand placements across the floor.
Banner stand placement
DuringPull-up banner (multi-location)
DuringHanging banner / ceiling drop
DuringFloor sticker / vinyl decal
DuringGlass door / window decal
DuringStairway branding
DuringEscalator branding
DuringCharging station branding
DuringCloakroom / locker branding
DuringInformation desk branding
DuringStage & Auditorium
Mainstage backdrops, screen ads, pre-session slots, speaker sponsor mentions · brand alongside content.
Mainstage backdrop branding
DuringStage screen advertisement (rotation)
DuringPre-session ad slot
DuringInter-session ad slot
DuringSession sponsorship branding
DuringSpeaker introduction sponsor mention
DuringAuditorium AV / overlay branding
DuringBreakout-room branding
DuringHospitality & Networking
Coffee, lunch, drinks reception, VIP lounge, networking zones · branding the moments buyers remember most.
Coffee break sponsorship branding
DuringLunch sponsorship branding
DuringDrinks reception sponsorship
DuringVIP lounge branding
DuringNetworking area branding
DuringWater / refreshment station branding
DuringBreakfast briefing sponsorship
DuringClosing party sponsorship
DuringWearable & Take-home
Lanyards, badges, wristbands, tote bags, notebooks · branding visitors carry home and use long after the event.
Lanyard advertising
DuringBadge advertising / sponsor logo
DuringWristband advertising
DuringDelegate tote bag advertising
During/PostNotebook / pen sponsorship
During/PostWelcome pack item branding
DuringBranded merch giveaway
During/PostOn-stand Advertising
Your stand wrap, megaboard, LED screens, hanging signs · the surfaces every visitor passing your space sees.
Stand visual impressions (footfall × dwell)
DuringStand wrap / megaboard
DuringLED screen on stand
DuringHanging sign above stand
DuringOn-stand promotional moments
DuringOn-stand demo branding
DuringOutdoor & Pre-arrival
Venue exteriors, car park branding, hotel partnerships, transport-route ads · brand reach before doors open.
External venue banner / flagpole
DuringVenue car park branding
DuringHotel partner branding
DuringLocal taxi / rideshare branding
DuringTrain / airport approach branding
Pre/DuringOutdoor digital screen rental
Pre/DuringLocal press advertising
PreOut-of-home (OOH) campaign
Pre/DuringSponsored Content & Media
Sponsored articles, podcasts, videos and social posts on event-owned channels · borrowed audience, paid placement.
Sponsored article on event website
Pre/PostSponsored email feature
Pre/PostSponsored podcast episode
Pre/PostPre-roll video on event YouTube
During/PostSponsored LinkedIn post (event handle)
Pre/PostSponsored Instagram story
DuringPress release inclusion in event kit
PreFeatured exhibitor article
Pre/PostSponsored blog series
Pre/PostCo-branded webinar promotion
Pre/PostSponsor Tier & Naming Rights
Title sponsorship, stage naming, zone naming, awards naming · the placements only one brand can buy each year.
Title sponsor positioning
Pre/PostHeadline sponsor positioning
Pre/PostStage naming rights
DuringZone naming rights
DuringAwards naming rights
Pre/PostTrail / theme naming rights
DuringTrack / programme naming rights
DuringExclusive category sponsorship
Pre/PostAdvertising KPI Framework
Every surface is measurable. Across 7 dimensions.
Reach is the floor · brand recall is the ceiling. Pick the KPIs that align to what you're actually trying to move.
Reach
- Impressions
- Unique audience reach
- Frequency
- Total brand exposure
- Out-of-home reach
- Print circulation
Visibility & Share of Voice
- Brand exposure hours
- Logo placements
- Share of voice
- Co-branding moments
- Eye-on-surface time
- Aerial / vertical visibility
Engagement
- Banner CTR
- QR code scans
- Watch time
- Dwell time on surface
- Interaction rate
- App ad opens
Traffic
- Stand visits driven by ad
- Landing-page sessions
- Form completions
- App downloads from ad
- Branded-search lift
Brand Recall & Lift
- Aided brand recall
- Unaided brand recall
- Brand lift study
- Sentiment score
- Top-of-mind shift
- Category association
Lead Capture
- Direct-response leads
- Demo bookings from ad
- Catalogue downloads
- Sample requests
- Consultation enquiries
Authority & Equity
- Premium-position recognition
- Naming-rights equivalence
- PR / earned-media value
- Press-mention quality
- Speaker-introduction recall
- Sponsor-tier prestige
Premium · Build Your Own
Bundle your surfaces. See the reach maths before you commit.
Hand-pick surfaces from the catalogue · we model the expected impressions, frequency, recall, traffic and pipeline value before you spend a pound.
Every selected surface automatically displays its price, total impressions, unique reach, brand exposure hours, expected response rate and recall lift.
Stop buying surfaces piecemeal. Start architecting an advertising stack with measurable reach maths.
Your reach stack starts with one conversation
89 surfaces to make sure no buyer leaves without seeing you.
Tell us your reach target · we'll architect the right mix of surfaces for your tier, your audience and your recall goal.
Advertising is the difference between being on the floor and being remembered after it.