Phase 10 · Authority Ecosystem Positioning · Be Known. Be Referenced. Be Trusted.
Speaking Opportunity Programme
The expert who never speaks publicly is only ever known to the room they are already in. A single keynote at the right event can change the commercial trajectory of a business for years.
The Speaking Opportunity Programme is a structured, proactive campaign to identify, apply for, and secure speaking slots at the industry events, conferences, and forums where your target buyers gather, learn, and make decisions. Speaking at events is among the most powerful authority-building activities available to a B2B business: it places the firm's expertise in front of a concentrated, qualified audience in a context of automatic credibility, creates content that can be repurposed across multiple channels, and generates commercial conversations that no cold outreach can replicate. Most businesses wait to be invited. The Speaking Opportunity Programme reverses that dynamic — actively building the submission track record, speaker profile, and event relationships that generate a regular pipeline of speaking invitations.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The deeply expert business that has never been on a conference stage
The expertise is real. The perspective is genuinely differentiated. Existing clients speak of the business with enthusiasm. But the wider market has never encountered the firm's thinking — because it has never been presented publicly. Competitors with less sophisticated perspectives are on conference stages. They are building the public authority that attracts buyers before the sales process begins. The gap is not capability. It is visibility.
Scenario 2
The business that has applied for speaking slots but never been selected
The team has submitted speaker applications to industry events — and been rejected. The problem is rarely the content. It is the application: how the topic is framed for the event organisers' audience, how the speaker's authority is established in the submission, and how the proposal differentiates itself from the hundreds of other applications the event receives. Without a structured approach to speaker positioning and proposal craft, excellent speakers are routinely overlooked by the events that should be featuring them.
Scenario 3
The occasional speaker who wants to build a sustained speaking portfolio
The firm has spoken at one or two events — perhaps at the invitation of an existing relationship. The reception was strong. The commercial conversations that followed were more substantive than usual. But the speaking engagements have not compounded: they remain isolated incidents rather than a growing portfolio. Without a systematic programme for building the speaking pipeline, each engagement is its own effort rather than part of a compounding authority-building strategy.
The Impact It Creates
The Moment You Will Feel the Difference.
A pipeline of speaking opportunities is built systematically — the business moves from occasional speaker to recognised industry voice, with a growing portfolio of platforms and audiences
Commercial conversations change quality — buyers who have heard the business's perspective at an event arrive at sales discussions already familiar, already engaged, and already partially convinced
Authority compounds — each speaking engagement becomes a content asset (video, write-up, social coverage) that extends reach beyond the event audience to the wider market
Inbound increases — a visible speaking profile generates invitations, media requests, and commercial enquiries from buyers who encountered the business at an event or in published coverage of it
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Speaker positioning and profile — a professionally written speaker biography, positioning statement, and authority narrative calibrated for event organiser evaluation
- Topic and presentation framework development — identification and development of the speaking topics that align expert authority with the interests of target buyer audiences at relevant events
- Event mapping and opportunity pipeline — a structured map of the speaking opportunities across the events calendar most relevant to the commercial objectives, with prioritised targets
- Speaker application and submission programme — a campaign of proactive applications to identified events, with professionally crafted proposals and follow-up sequences
- Speaking performance and pipeline tracking — a structured review of application outcomes, speaking engagements secured, audience reach, and commercial conversations generated
The Outcome
Where You Will Be on the Other Side.
After the Speaking Opportunity Programme, the business has an active, growing pipeline of speaking engagements at the industry events that matter — building public authority, generating commercial conversations, and producing a compounding asset of published content and audience recognition that no outreach programme can replicate.
Primary Focus
Building a systematic pipeline of speaking engagements at the industry events where target buyers gather — turning private expertise into public authority that generates commercial conversations, inbound interest, and category recognition that compounds with every platform secured.
KPI Measurement
- Speaking applications submitted per quarter — target 6+
- Speaking engagements confirmed per quarter — target 2+
- Audience reach per event — tracked per engagement
- Commercial conversations initiated directly from speaking appearances — tracked per event
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and category recognition
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in authority compounding, premium positioning, and inbound deal flow
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in category leadership economics, pricing-multiple expansion, and institutional endorsement
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, institutional authority, and strategic optionality from category leadership
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses that define their categories are not always the most capable — they are the most visible, the most referenced, and the most heard. A speaking programme is how that visibility is built: one stage at a time, one audience at a time, until the business is the name that comes to mind first. The Speaking Opportunity Programme starts that process now.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 10