Phase 10 · Authority Ecosystem Positioning · Be Known. Be Referenced. Be Trusted.
Keynote & Media Authority Placement
One keynote in front of the right audience does more for commercial authority than twelve months of outreach. Speaking & Media Placement puts your expertise on the stages and platforms that matter.
Speaking & Media Placement is a structured programme for securing keynote slots, conference panel invitations, podcast appearances, media interviews, and expert commentary placements — the high-credibility, high-visibility surfaces that amplify authority beyond the existing network and introduce the business to audiences it could never reach through owned channels alone. These are not vanity opportunities. Each placement is a commercial infrastructure investment: a keynote builds authority with a concentrated buyer audience; a podcast appearance reaches thousands of listeners who become familiar with the business's thinking; a media quote creates a credibility reference that buyers and prospects encounter independently. The programme treats speaking and media as the commercial leverage tools they are — with strategic targeting, systematic outreach, and professional preparation that maximises the return on every platform opportunity.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The expert who is never invited to speak at the events they attend
The business attends industry events where lesser experts are on stage. The founder's perspective is more sophisticated, the insight more differentiated, the case study evidence more compelling. But the speaking invitations go to the businesses that are already visible — the ones that have been on stage before, that have published content, that have a media presence. Breaking into the speaking circuit feels circular: you need to have spoken to be invited to speak. Without a systematic approach, the deserving expert remains an audience member rather than a keynoter.
Scenario 2
The media-worthy business that journalists never call
When trade publications need expert commentary on the trends, challenges, and developments in the business's sector, they call the same three or four businesses every time — and those businesses are not necessarily the most credible or knowledgeable. They are simply the most accessible to journalists. The business has the expertise and the perspective, but it has never built the media relationships or the visibility infrastructure that makes it the go-to source. Commercial credibility is being built by competitors in publications the business should be featured in.
Scenario 3
The founder who has something genuinely important to say to their industry
There is a real message — a perspective on where the industry is going wrong, what buyers actually need, what the next five years will require of suppliers. The founder knows it is valuable because clients respond to it in conversation. But it has never been shared publicly at scale. The perspective is trapped in meeting rooms and Zoom calls rather than reaching the industry audiences who could change their commercial behaviour — and their supplier choices — if they encountered it.
The Impact It Creates
The Moment You Will Feel the Difference.
Speaking opportunities are secured at the events where target buyers and industry influencers gather — building authority with concentrated, high-quality audiences
Media placements establish the business as a go-to expert in its category — generating independent credibility markers that buyers encounter without any direct commercial contact
Podcast and interview appearances extend reach to audiences the business could never reach through owned channels — compounding authority across platforms and listener communities
The business's public profile matches the quality of its private reputation — the credibility buyers and prospects encounter externally reflects the expertise clients experience internally
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Speaking and media opportunity audit — a structured mapping of the conferences, podcasts, trade publications, and media outlets that reach the target buyer and influencer audience
- Speaker profile and media kit development — professionally crafted speaker biography, topic proposals, and media positioning that make the business easy for event organisers and journalists to book
- Outreach programme — a systematic approach to building relationships with event organisers, editors, podcast hosts, and journalists across the identified opportunity landscape
- Presentation and interview preparation — coaching and preparation support to ensure each speaking or media opportunity is delivered with the clarity, confidence, and commercial impact it deserves
- Placement tracking and amplification — a process for documenting placements, amplifying appearances through owned channels, and building the cumulative public profile that makes each next placement easier to secure
The Outcome
Where You Will Be on the Other Side.
After Speaking & Media Placement, the business has a systematic, growing presence on the platforms and stages that build industry authority — with a public profile that includes keynote appearances, podcast features, media quotes, and panel contributions that collectively position the business as a recognised expert rather than an undifferentiated supplier. Authority compounds with every placement. Commercial opportunities follow.
Primary Focus
Securing keynote speaking slots, podcast appearances, panel invitations, and media placements — the high-credibility surfaces that amplify your authority beyond your existing network and establish your name as the expert other experts cite, quote, and recommend.
KPI Measurement
- Speaking engagements confirmed per quarter — target 2+
- Media appearances and publications per quarter — target 3+
- Audience reach from speaking and media combined — target 5,000+ per quarter
- Inbound enquiries or partnership requests attributed to media/speaking presence
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£100K – £500K in pricing power, faster trust cycles, and category recognition
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£500K – £5M in authority compounding, premium positioning, and inbound deal flow
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£2M – £20M in category leadership economics, pricing-multiple expansion, and institutional endorsement
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£10M+ in brand equity, institutional authority, and strategic optionality from category leadership
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The businesses buyers reference, trust, and choose without shopping around are the ones they have already encountered — on stage, in a podcast, in a trade publication, or in a media quote that confirmed the expertise they were hoping for. Speaking & Media Placement puts your business in those encounters systematically — so that when a buyer finally needs what you do, they already know your name, trust your perspective, and feel confident they are making the right choice.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 10