Phase 9 · Visibility Enhancement Services · Be Seen. Be Found. Be Chosen.
Buyer-Ready Profile Architecture
Your capability is real. Your profile is invisible. The right buyers are searching for exactly what you do — and finding someone else.
Marketplace Profile Optimisation is the structured discipline of ensuring your business is presented, positioned, and discoverable within the B2B Growth Hub ecosystem in a way that converts visibility into commercial conversations. This is not a directory update. It is a complete commercial architecture exercise — category positioning, capability articulation, search ranking, buyer-facing narrative, and differentiation strategy — all calibrated to the way qualified buyers inside the ecosystem actually search, evaluate, and shortlist suppliers. Most businesses under-invest in how they present themselves to the market and over-invest in outreach to compensate. This service reverses that dynamic: making the profile do the work so the team does not have to.
The Pain We Solve
You may recognise yourself in one of these.
Three audience scenarios · because the same service produces a different transformation depending on where you are in the business journey.
Scenario 1
The established supplier whose profile has never been strategically built
The business has been operating for years, the work is excellent, and the client satisfaction is high — but the ecosystem profile reads like a placeholder rather than a sales document. Category tags are generic, the capability statement is a copy-paste from the website, and there is no structured case study evidence to differentiate the business from a hundred other suppliers who describe themselves in identical terms. Buyers pass because the profile does not communicate the quality the business actually represents.
Scenario 2
The supplier who appears in searches but never gets shortlisted
Analytics show that buyers are viewing the profile. But commercial conversations are not happening. The problem is not visibility — it is conversion. The profile is not communicating the right things, in the right order, with the right evidence, to the buyers who are evaluating it. Impressions are high. Enquiries are low. The gap between being found and being chosen has never been diagnosed or addressed.
Scenario 3
The supplier who has expanded capability but whose profile still reflects the old positioning
The business has grown, new services have been added, new sectors have been entered, and new accreditations have been achieved — but the profile still reflects where the business was three years ago. Buyers evaluating for new sectors or new service lines see an outdated picture that undersells the current capability. The business is being filtered out of searches and shortlists it now fully qualifies for, simply because the profile has not kept pace with the business.
The Impact It Creates
The Moment You Will Feel the Difference.
The profile becomes an active commercial asset — buyers who find it move to conversation rather than moving on to the next result
Category and search positioning improves — the business appears for the right searches, in the right buyer contexts, ranked for the right capability signals
The gap between actual capability and perceived capability closes — buyers see the business as it truly is, not a diminished version filtered through an inadequate presentation
Discovery converts to shortlisting at a higher rate — the structured narrative, evidence architecture, and differentiation strategy do the qualification work before any commercial conversation begins
What You Receive
The Specific Deliverables.
Tangible outputs · documented, dated, and yours to keep.
- Capability audit and positioning review — a structured assessment of current profile, messaging, category positioning, and evidence against the standards buyers use to evaluate suppliers
- Profile architecture and copywriting — professionally written capability narrative, category descriptions, differentiation statements, and buyer-facing positioning optimised for discovery and conversion
- Case study and evidence framework — structured presentation of track record, outcomes delivered, and social proof designed to build buyer confidence and drive shortlisting decisions
- Category and keyword optimisation — configuration of the profile to maximise discoverability within the ecosystem's search and matching infrastructure
- Activation roadmap — a clear next-steps plan for how the optimised profile is launched, maintained, and evolved as the business grows
The Outcome
Where You Will Be on the Other Side.
After Marketplace Profile Optimisation, the business has a commercially compelling, strategically positioned presence inside the B2B Growth Hub ecosystem — one that works as hard as the team does to attract, engage, and convert the right buyers. Discovery increases. Shortlisting improves. And the business stops being invisible to the buyers it has the most to offer.
Primary Focus
Building a compelling, discoverable supplier profile within the B2B Growth Hub ecosystem that attracts the right buyers and converts profile views into qualified conversations — every word, category tag, and capability statement engineered for buyer intent.
KPI Measurement
- Profile views — target +60% within 90 days of optimisation
- Buyer enquiries directly attributed to profile — target 3+ per month
- Profile completeness score — target 95%+
- Ecosystem search ranking for primary service category — target top 3
Investment & ROI
Pricing Engineered Around the Value You Create.
Every engagement is sized against the value we believe we can create with you · the fee is always a fraction of the outcome. Four tiers · so the investment matches your stage of business.
Tier 1
Foundations
£5,000 – £15,000
Right for
Pre-startup, startup, and micro-business founders ready to build on evidence rather than instinct.
Typical Value Created
£50K – £250K in inbound pipeline, reduced acquisition cost, and brand recognition
Engagement
4 – 8 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 2
Acceleration
£15,000 – £50,000
Right for
Growing SMEs and established small businesses ready to scale a working model into the next revenue band.
Typical Value Created
£250K – £2M in compounding visibility, shortlisting improvements, and qualified enquiry volume
Engagement
8 – 16 weeks
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 3
Transformation
£50,000 – £250,000
Right for
Medium enterprises and scale-stage businesses ready to commit to a multi-quarter, organisation-wide shift.
Typical Value Created
£1M – £10M in category visibility, brand pull, and demand-generation infrastructure
Engagement
3 – 9 months
Target Return
5 – 10× ROI
within 12 – 18 months
Tier 4
Enterprise
£250,000 – £2M+
Right for
Large enterprises, global operators, and complex organisations ready for a multi-year strategic partnership.
Typical Value Created
£5M+ in market-wide brand recognition, ecosystem presence, and inbound commercial flow
Engagement
12 months and onward
Target Return
5 – 10× ROI
within 12 – 18 months
Why We Price This Way
Every engagement is sized around the value we believe we can create with you. The fee is always a fraction of the outcome · typically 10 – 20% of the expected first-year return.
This is how we make sure pricing aligns with results. The conversation is never “what does this cost?” · it is always “what is this worth to your business?” We answer that together in the first call, transparently, and decide the right tier from there.
If we cannot articulate a credible 5–10× return for your specific situation, we will tell you in the first call. That honesty is part of why our clients trust us with the work that matters most.
Why This Conversation Matters
“The best businesses in any category are not always the ones who win the most work. The ones who win are the ones who are easiest to find, clearest to evaluate, and most compelling to choose. Marketplace Profile Optimisation ensures your capability is presented at the level it deserves — so that every buyer who searches for what you do finds you first, understands you immediately, and chooses you confidently.”
A 90-minute structured strategy session · produces a usable roadmap whether you engage further or not.
More in Phase 9