Pre-Event CampaignsPre-Event
Countdown email sequence · 14 days
Countdown email sequence · 14 days is a pre-event campaigns surface timed to pre-event. It buys you measurable progress against the primary KPI of sequence completion rate · and works hardest when stacked alongside related surfaces from the same category.
Primary KPI ·Sequence completion rate
What you get
- Branded delivery of the countdown email sequence · 14 days surface
- Production specifications + timeline shared on confirmation
- Sponsor logo + name carried in all related event communications
- Co-mention in the related recap content where relevant
- Performance summary with KPI delivery reported post-event
Who it's for
Brands wanting earned-media amplification · the trade-press, journalist and analyst footprint that outlasts a paid placement.
When it runs
Pre-Event
Best results when
- Pairing this surface with a category your business credibly serves · so the co-mention reads as natural
- Bundling 2-3 complementary surfaces · single surfaces work, stacked surfaces compound
- Securing 6+ months ahead of the event · the premium positions go first
- Pairing with a press release the morning after the event · maximising the photo-distribution window
⚡ Limited availability
Countdown email sequence · 14 days fills early · book yours.
Premium surfaces get reserved 6+ months out. Get the conversation started today · we'll send you the rate card, creative specs and current availability for the upcoming event.
No commitment · 1-business-day response
Stack the surface
Other pre-event campaigns surfaces.
Single surfaces work · stacked surfaces compound.