6 categories · 32 surfaces
Email & Newsletter
Inbox-led campaigns into the member audience · highest open rates in B2B.
6 surfaces →
LinkedIn & Social
Network-amplification through organic and paid social.
6 surfaces →
Member-Only Content
Featured placements inside the member ecosystem · always-on.
6 surfaces →
Pre-Event Campaigns
Countdown sequencing into a specific event · time-boxed.
4 surfaces →
Post-Event Content
Recap, photo, case study · the content that compounds after the event.
6 surfaces →
Year-Round Amplification
Permanent visibility across owned channels · no expiry date.
4 surfaces →
32 surfaces matching filter
Email & Newsletter
· 6Newsletter spotlight
PREKPI · Member-newsletter opens
READ MORE & ENQUIRE →Dedicated solo email
PREKPI · Solo-email opens
READ MORE & ENQUIRE →4-email pre-event sequence
PREKPI · Sequence open-through rate
READ MORE & ENQUIRE →RSVP-push email · 7-day countdown
PREKPI · RSVP conversion lift
READ MORE & ENQUIRE →Member-only briefing email
YEARKPI · Member-exclusive open rate
READ MORE & ENQUIRE →Quarterly intelligence drop
YEARKPI · Inbox engagement
READ MORE & ENQUIRE →LinkedIn & Social
· 6LinkedIn post pack · 4 posts
PREKPI · Post-impression reach
READ MORE & ENQUIRE →LinkedIn video · 60-90 sec
PREKPI · Video view-through
READ MORE & ENQUIRE →LinkedIn paid amplification · 4 wks
PREKPI · Paid reach + CTR
READ MORE & ENQUIRE →LinkedIn live event amplification
DURINGKPI · Live + replay reach
READ MORE & ENQUIRE →LinkedIn carousel · post-event
POSTKPI · Engagement on recap
READ MORE & ENQUIRE →Founder thought-piece amplification
YEARKPI · Founder-authored reach
READ MORE & ENQUIRE →Member-Only Content
· 6Member directory featured listing
YEARKPI · Profile views
READ MORE & ENQUIRE →Premium member profile
YEARKPI · Profile depth + conversions
READ MORE & ENQUIRE →Member homepage hero rotation
YEARKPI · Homepage impressions
READ MORE & ENQUIRE →Content drop · long-form article
YEARKPI · Read-through · shares
READ MORE & ENQUIRE →Featured case study placement
YEARKPI · Case-study reach
READ MORE & ENQUIRE →Member-only podcast guest slot
YEARKPI · Listens · downloads
READ MORE & ENQUIRE →Pre-Event Campaigns
· 4Save-the-date email blast
PREKPI · Save-the-date opens
READ MORE & ENQUIRE →Countdown email sequence · 14 days
PREKPI · Sequence completion rate
READ MORE & ENQUIRE →SMS countdown reminders
PREKPI · SMS click-through
READ MORE & ENQUIRE →Targeted speaker / sponsor push
PREKPI · Persona-conversion uplift
READ MORE & ENQUIRE →Post-Event Content
· 660-second event recap reel
POSTKPI · Reel views · shares
READ MORE & ENQUIRE →Photo distribution rights
POSTKPI · Photo-asset usage
READ MORE & ENQUIRE →Member case-study production
POSTKPI · Case-study downloads
READ MORE & ENQUIRE →Speaker clip-pack · 4 clips
POSTKPI · Clip-package downloads
READ MORE & ENQUIRE →Post-event press distribution
POSTKPI · Press pickups
READ MORE & ENQUIRE →Annual recap film · 3-min
YEARKPI · Annual-film views
READ MORE & ENQUIRE →Year-Round Amplification
· 4Year-round website banner
YEARKPI · Banner impressions
READ MORE & ENQUIRE →Member newsletter rotation · 12mo
YEARKPI · Cumulative inbox reach
READ MORE & ENQUIRE →Retargeting on member website visitors
YEARKPI · Retargeted impressions
READ MORE & ENQUIRE →Annual content syndication rights
YEARKPI · Syndicated reach
READ MORE & ENQUIRE →How marketing is measured
Six dimensions. Every surface reports back.
Reach
- Total impressions
- Inbox opens
- Social impressions
Engagement
- Click-through rate
- Profile views
- Read-through rate
Pipeline
- Attributed leads
- Meeting bookings
- Demo requests
Recall
- Brand recall lift
- Inbound enquiries
- Member directory finds
Amplification
- Share rate
- Word-of-mouth mentions
- Cross-channel pickup
ROI
- Pipeline £ / £ invested
- Payback months
- Year-2 compound